So I used to do a general resume. Now I am being told it has to be catered to each specific job, with keywords sprinkled throughout. When I was looking, I pretty much stuck to general format and got interviews, but the interviewers kept telling me my resume wasn't specific enough. That lead me to believe there were higher level people looking at resumes, and initial interview info, that actually made the hiring decisions.
100% true. The primary reason is companies use software, and AI now, to filter resumes.
While in the Philippines a job opened up at a company I can walk to in 2 minutes. I had my laptop but I only had 1 resume on it and was on vacation so I just submitted that resume. 2 days later, on a Saturday, I got an auto thanks but no thanks response. When we got back, I applied again with a tweaked resume. They were using a different job title although it was essentially the same job, and some other stuff.
When I resubmitted the resume I got a call and an interview, online, but then the recruiter told me they had made an offer to someone else. It was REALLY clear that the reason my first resume got rejected was the resume filter and my second one that had their job title put in it, got through the filter. My assumption is they were in the process with the person they offered before they were with me so by the time they got to the point of my zoom interview that person was in the process to get an offer. They might have picked them anyways but that first resume getting rejected put me at a disadvantage.