The different sources, like Phrazbit says. Also the affordability. One shouldn't have to decide on wether following their favorite team is a trade off with essential spending.
In a contrast, Ishbia has tried to make it more affordable with over the air broadcasts, a semi affordable Suns streaming package, lowering concession prices for staple items at the venue, etc. Ishbia's really only place where he has not been great as an owner was swinging for the fences on two highly paid aging NBA players.