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The Los Angeles Lakers announced it hired Yao Williams II as Vice President and Head of Global Partnerships on Tuesday.
Williams’ responsibilities within the global partnerships team will involve “partnership sales, business solutions and partnership activation, driving revenue-generating opportunities and creating innovative programming and platforms to maximize brand value”, per the Lakers’ press release.
“I couldn’t be more excited to have Yao Williams join the Lakers business and lead our global partnership team,” said Los Angeles Lakers President of Business Operations Lon Rosen in the press release. “Yao is an engaging leader with an appetite for innovation that will help drive performance and deliver best-in-class experiences for Lakers partners.”
May 9, 2018; Los Angeles, CA, USA; Los Angeles Dodgers executive vice president and chief marketing officer Lon Rosen reacts during a MLB baseball game against the Los Angeles Dodgers at Dodger Stadium. Mandatory Credit: Kirby Lee-USA TODAY Sports
Williams has more than two decades of experience in global sales and brand partnerships. He has previously worked for the NBA, Manchester City Football Club and Elevate Sports Ventures.
Full Press Release
LOS ANGELES LAKERS NAME YAO WILLIAMS II VICE PRESIDENT AND HEAD OF GLOBAL PARTNERSHIPS
LOS ANGELES – The Los Angeles Lakers have named Yao Williams II Vice President and Head of Global Partnerships.
Williams will lead the Lakers global partnerships team, including partnership sales, business solutions and partnership activation, driving revenue-generating opportunities and creating innovative programming and platforms to maximize brand value. Williams has a proven track record of securing both domestic and international large-scale deals while leading high-performing sales teams.
“I couldn’t be more excited to have Yao Williams join the Lakers business and lead our global partnership team,” said Los Angeles Lakers President of Business Operations Lon Rosen. “Yao is an engaging leader with an appetite for innovation that will help drive performance and deliver best-in-class experiences for Lakers partners.”
Williams brings two decades of experience in global sales and brand partnerships across the sports and entertainment industries, including time at the National Basketball Association and Manchester City Football Club. Most recently, Williams co-led global partnerships at Elevate Sports Ventures.
Williams is a graduate of Miami University in Ohio and earned his Master of Education in Sports Management at Cleveland State University.
As the Lakers’ transition into a new era under owner Mark Walter, the franchise has already made several changes to its front office. With Walter being a majority owner of the Lakers and Los Angeles Dodgers, he wants the two franchises to collaborate more.
He hired Farhan Zaidi and Andrew Friedman to advisory roles in November, then hired Lon Rosen as the new president of business operations in February and then hired Michael Spetner as chief strategy and growth officer in March.
Oct 17, 2025; Los Angeles, California, USA; Los Angeles Dodgers owner Mark Walter, president of baseball operations Andrew Friedman and president Stan Kasten react after game four of the NLCS round for the 2025 MLB playoffs against the Milwaukee Brewers at Dodger Stadium. Mandatory Credit: Kirby Lee-Imagn Images
“It’s a full rebuild and retool,” Lakers general manager Rob Pelinka told reporters about the franchise’s collaboration with the Los Angeles Dodgers in May. “It’s adding to the great things that are already here, which have led to success, but elevating it and bringing it to the next level.”
Last week, the Lakers laid off more than a dozen employees within the marketing, team communications, team content and corporate partnerships departments. Additionally, the franchise hired Rohan Ramadas as an assistant general manager on May 25.
The Lakers reportedly plan to hire one more assistant general manager, who will be responsible for “player draft and evaluation processes” and “pro scouting, draft scouting, player development.”
Photo Credit: Kirby Lee-Imagn Images
The post Lakers Hire Yao Williams II As Vice President and Head of Global Partnerships appeared first on LA Sports Report.
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Williams’ responsibilities within the global partnerships team will involve “partnership sales, business solutions and partnership activation, driving revenue-generating opportunities and creating innovative programming and platforms to maximize brand value”, per the Lakers’ press release.
“I couldn’t be more excited to have Yao Williams join the Lakers business and lead our global partnership team,” said Los Angeles Lakers President of Business Operations Lon Rosen in the press release. “Yao is an engaging leader with an appetite for innovation that will help drive performance and deliver best-in-class experiences for Lakers partners.”
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May 9, 2018; Los Angeles, CA, USA; Los Angeles Dodgers executive vice president and chief marketing officer Lon Rosen reacts during a MLB baseball game against the Los Angeles Dodgers at Dodger Stadium. Mandatory Credit: Kirby Lee-USA TODAY Sports
Williams has more than two decades of experience in global sales and brand partnerships. He has previously worked for the NBA, Manchester City Football Club and Elevate Sports Ventures.
Full Press Release
LOS ANGELES LAKERS NAME YAO WILLIAMS II VICE PRESIDENT AND HEAD OF GLOBAL PARTNERSHIPS
LOS ANGELES – The Los Angeles Lakers have named Yao Williams II Vice President and Head of Global Partnerships.
Williams will lead the Lakers global partnerships team, including partnership sales, business solutions and partnership activation, driving revenue-generating opportunities and creating innovative programming and platforms to maximize brand value. Williams has a proven track record of securing both domestic and international large-scale deals while leading high-performing sales teams.
“I couldn’t be more excited to have Yao Williams join the Lakers business and lead our global partnership team,” said Los Angeles Lakers President of Business Operations Lon Rosen. “Yao is an engaging leader with an appetite for innovation that will help drive performance and deliver best-in-class experiences for Lakers partners.”
Williams brings two decades of experience in global sales and brand partnerships across the sports and entertainment industries, including time at the National Basketball Association and Manchester City Football Club. Most recently, Williams co-led global partnerships at Elevate Sports Ventures.
Williams is a graduate of Miami University in Ohio and earned his Master of Education in Sports Management at Cleveland State University.
Lakers Continuing to Expand Front Office This Summer
As the Lakers’ transition into a new era under owner Mark Walter, the franchise has already made several changes to its front office. With Walter being a majority owner of the Lakers and Los Angeles Dodgers, he wants the two franchises to collaborate more.
He hired Farhan Zaidi and Andrew Friedman to advisory roles in November, then hired Lon Rosen as the new president of business operations in February and then hired Michael Spetner as chief strategy and growth officer in March.
You must be registered for see images attach
Oct 17, 2025; Los Angeles, California, USA; Los Angeles Dodgers owner Mark Walter, president of baseball operations Andrew Friedman and president Stan Kasten react after game four of the NLCS round for the 2025 MLB playoffs against the Milwaukee Brewers at Dodger Stadium. Mandatory Credit: Kirby Lee-Imagn Images
“It’s a full rebuild and retool,” Lakers general manager Rob Pelinka told reporters about the franchise’s collaboration with the Los Angeles Dodgers in May. “It’s adding to the great things that are already here, which have led to success, but elevating it and bringing it to the next level.”
Last week, the Lakers laid off more than a dozen employees within the marketing, team communications, team content and corporate partnerships departments. Additionally, the franchise hired Rohan Ramadas as an assistant general manager on May 25.
The Lakers reportedly plan to hire one more assistant general manager, who will be responsible for “player draft and evaluation processes” and “pro scouting, draft scouting, player development.”
Photo Credit: Kirby Lee-Imagn Images
The post Lakers Hire Yao Williams II As Vice President and Head of Global Partnerships appeared first on LA Sports Report.
Continue reading...
