Well, I'm more thinking about like from an NFL team perspective. Let's say you were just a fan of the game (which I think is fair to say to someone from the UK, who probably knows plenty of people who maybe enjoy the sport, but don't really give a poop about following a specific team come rain or shine). In that instance, does this franchise seem like one where the people on the field or producing the product are people you can root for?
Here's an example. I hate the 49ers with a passion. But I found Brock Purdy "likable." He's an underdog, seems kind, works hard, you feel good when seeing him do well.
I love the Cardinals. But I find Kyler Murray tremendously "unlikable." Don't get me wrong, he's a pretty good player, and I root for him because he's in Cardinal red, but if he were on another team I'd just laugh about how much he pouts and make Call of Duty jokes all the time.
It's very simply a feeling of like "ugh, I don't really want to root for these guys." Still a fan, still would like us to be good, but probably wouldn't take my kid to training camp to get his football signed.
I think there are players on this team to like. Budda, Hump, Beechum if back has been great in the community, Conner is a good dude and has a nice story. Zaven, Simmons, Jalen etc seem like good dudes. It's not unlikeable.
I think, deep down, even Kyler is likeable. I've seen him talk many times where I've thought he's been impressive. He just has the worst PR in all of sports history. I don't know if its him not caring about it enough to bother (I assume its this) or his team are massively incompetent but I think Kyler could be well liked. Maybe not a Burrow or Allen, but he could be a Lamar/Hurts. There's just some massive mental block there where he thinks it doesn't matter so now this douche narrative has taken hold. Perception is reality.
It was plenty likeable at 11-6. Winning changes everything.