Football and culture combine in our 26/27 away jersey

[ASFN Admin]

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Football and culture combine in our 26/27 away jersey

Inspired by Mozart and available now​

All of Salzburg is celebrating 270 years of Mozart, and our Red Bulls are joining the tribute! Our brand-new PUMA 2026/27 away jersey is available now, inspired by none other than Wolfgang Amadeus Mozart himself - arguably our city’s most famous talent. The jersey’s elegant, understated design, featuring silver accents, alludes to Mozart’s Baroque attire, blending sport with Salzburg culture.

A fitting presentation in a unique setting​

Top-level football and classical music joining forces. In collaboration with the International Mozarteum Foundation, the new kit was ceremoniously unveiled yesterday evening at the Mozart Residence during an exclusive business event—accompanied by the atmospheric sounds of a string trio from the Mozarteum Orchestra of Salzburg.

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The story was also brought to life visually during the jersey photoshoot, held in the historic Dance Master’s Hall. This room holds special symbolic significance, having served as both a music salon and a space for physical activities in the past. One of the extraordinary props used in the shoot was Mozart’s original piano!

Act fast: limited special edition in the Bullshop!​

The Mozart jersey is available now, both online and in-store! It pays to be fast: the first 100 fans to pick up their new jersey in person at the Bullshop will receive a free ticket to Mozart’s Birthplace (offer valid in-store only, not online).

Of course, you can also conveniently order the new jersey online and have it delivered straight to your home:

to the Online Fan shop​

Gallery: Our 2026/27 away kit​

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