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This week, Chiefs Wire's Ed Easton Jr. spoke with Kansas City Chiefs Executive Vice President and Chief Media & Marketing Officer Lara Krug.
In her interview with Easton Jr., Krug discussed 'Merry Mischief,' an all-new holiday short set to premiere on Christmas Eve, and her thoughts on the team's international marketing reach over the past few years.
"I think we really try to think through what is true for us as the brand and the Chiefs organization, but then how do we get to know our audience and fans better?" said Krug. "So we're very fortunate to get to play amazing games every season. We're very fortunate to be playing on Christmas night again, and I am sure it will be a huge game. We also know that so many of our fans want to interact with us in more ways and more often. I always say, I wish we could stack hundreds of stadiums on top of each other to allow for more fans to come."
The 'Merry Mischief' teaser is now live on the Chiefs' YouTube channel, with the full-length short being released at 8 a.m. CST on Wednesday, December 24th. Both the teaser and the full-length short will also be available on the club's social accounts.
The Chiefs began the season playing in Brazil against the Los Angeles Chargers and have recently played a game in Germany. Each country is garnering attention and increasing its popularity well beyond the United States.
"It has been such an amazing journey to watch our fans continue to grow in countries like Germany, like Brazil, like Spain, the UK, watching fans that maybe went from knowing about American football and maybe knowing a bit about, you know, some of the teams to now", said Krug, "Oftentimes, especially in Europe, staying up till two and three in the morning with the seven hour time change to watch the game, but then also following us on social media and wanting to interact."
"We're running this campaign globally and all the countries that we have marketing and commercial rights in, and so just watching our team evolve creatively on finding ways to interact with those international fans," said Krug. "Knowing how they became a fan, or how deep their fandom may be, may look different country to country, but there is something pretty inherent in all of it, which is that they want to feel part of Chiefs Kingdom. So it's our job and responsibility on the marketing team to reach fans where they are and hopefully give them an amazing experience with the Chiefs.
For schedules, contest info, and all the details on the 2025 Kingdom Christmas season, visit www.chiefs.com/kingdomchristmas/ and follow @Chiefs on all social platforms.
This article originally appeared on Chiefs Wire: Chiefs EVP Lara Krug discusses the team's popularity internationally
Continue reading...
In her interview with Easton Jr., Krug discussed 'Merry Mischief,' an all-new holiday short set to premiere on Christmas Eve, and her thoughts on the team's international marketing reach over the past few years.
"I think we really try to think through what is true for us as the brand and the Chiefs organization, but then how do we get to know our audience and fans better?" said Krug. "So we're very fortunate to get to play amazing games every season. We're very fortunate to be playing on Christmas night again, and I am sure it will be a huge game. We also know that so many of our fans want to interact with us in more ways and more often. I always say, I wish we could stack hundreds of stadiums on top of each other to allow for more fans to come."
The 'Merry Mischief' teaser is now live on the Chiefs' YouTube channel, with the full-length short being released at 8 a.m. CST on Wednesday, December 24th. Both the teaser and the full-length short will also be available on the club's social accounts.
The Chiefs began the season playing in Brazil against the Los Angeles Chargers and have recently played a game in Germany. Each country is garnering attention and increasing its popularity well beyond the United States.
"It has been such an amazing journey to watch our fans continue to grow in countries like Germany, like Brazil, like Spain, the UK, watching fans that maybe went from knowing about American football and maybe knowing a bit about, you know, some of the teams to now", said Krug, "Oftentimes, especially in Europe, staying up till two and three in the morning with the seven hour time change to watch the game, but then also following us on social media and wanting to interact."
"We're running this campaign globally and all the countries that we have marketing and commercial rights in, and so just watching our team evolve creatively on finding ways to interact with those international fans," said Krug. "Knowing how they became a fan, or how deep their fandom may be, may look different country to country, but there is something pretty inherent in all of it, which is that they want to feel part of Chiefs Kingdom. So it's our job and responsibility on the marketing team to reach fans where they are and hopefully give them an amazing experience with the Chiefs.
For schedules, contest info, and all the details on the 2025 Kingdom Christmas season, visit www.chiefs.com/kingdomchristmas/ and follow @Chiefs on all social platforms.
This article originally appeared on Chiefs Wire: Chiefs EVP Lara Krug discusses the team's popularity internationally
Continue reading...
