Cap'n Crunch Keim: Genius or Scapegoat?

Mitch

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Note: I wrote this for Revenge of the Birds, per a kind request from Seth Cox. It's a recap of Keim's off-season moves, most of which you've seen me write about...but i thought you might like to read it and respond to it anyway.


Cap’n Crunch Keim: Genius or Scapegoat?

Ah, the early days of September…pre-season football has come to an end and parents and kids are putting the finishing touches on their back to school shopping.

For Cardinals’ GM Steve Keim, his back to school shopping began as far back as Monday December 19th, the day after an alarming 48-41 home loss to the Saints when Keim alerted the players that they would be playing for their jobs over last two weeks,

Keim’s edict had an immediate impact, as the sluggish Cardinals suddenly came out like gangbusters at Seattle and at Los Angeles. Carson Palmer looked like a new man, despite playing behind a makeshift offensive line that was missing Humphries, Iupati, Mathis and Veldheer. Playing versus two of the most talent front 7’s in the NFL that makeshift line did more than hold their own. The defense was suddenly sack happy and breaking up passes that earlier would have been easy, wide-open catches. The Cardinals even made a kick from the Cat Man to win a game!

In assessing the two sweet wins at the end of the year, Keim drew the following conclusions:

1. Evan Boehm could be the 2017 starter at RG.

2. A healthy Justin Bethel (with a pay cut) and a one year older Brandon Williams were capable enough to battle for the starting CB position opposite Patrick Peterson.

3. T/G John Wetzel could take over as the T/G swing 6th man role that was occupied by Earl Watford.

4. A healthy Tyrann Mathieu and healthy Tyvon Branch (with a pay cut) could be the 2017 safety starters in place of UFAs Tony Jefferson and D.J. Swearinger.

5. DT/DE Josh Mauro could start at RDE in the place of UFA DT/DE Calais Campbell.

6. OLB/DE Chandler Jones was worthy of a 5 year $82M contract with a whopping $51M in guaranteed money.

7. RB Kerwynn Williams was deserving of being the #2 RB behind David Johnson.

Moreover, during this two game stretch, Keim decided it was time to move on from DE Calais Campbell, SS Tony Jefferson, FS D.J. Swearinger, CB Marcus Cooper, K Chandler Catanzaro, TE Darren Fells, CB Mike Jenkins, LB Kevin Minter, LB Sio Moore, LB Alex Okafor, RB Stepfan Taylor and G Earl Watford.

The most precarious aspect of Keim’s decisions was to move on from three of the team’s most productive tacklers and defensive playmakers in Campbell, Jefferson and Swearinger who combined for 215 tackles, 12 sacks and 4 forced fumbles.

But this is where Steve Keim deserves the nickname “Cap’n Crunch.” He and his director of football administration, Mike Disner, are number crunchers extraordinaire. For right or for wrong, they quickly and very accurately determined that the Cardinals’ UFAs Campbell, Jeffersonm Swearinger, Cooper and Minter would be offered contracts well above what Keim and Disner considered to be their fair market value.

With a mass exodus of free agents heading out of the door and with all kinds of potential cap space opening up, many of the fans and pundits expected Keim to make two or three splash signings in free agency.

Not Keim. No sir, not Cap’n Crunch.

Instead, he was like the guy who orders chicken parm every time he dines out --- Keim went with what he considered to be the sure thing, at near discount prices.

Enter veteran S Antoine Bethea who wanted out of SF and who had previously developed a rapport with BA in Indy, veteran Cardinals alum LB Karlos Dansby who could provide some much needed locker room energy and playmaking ability, and venerable veteran PK Phil Dawson who was pleased as punch to play for a contender that just so happened to be near his Texas hone.

As the days of free agency elapsed and Keim was sitting on his poker hand, many fans and pundits wondered what was going on. But, as more and more of the Cardinals UFAs signed elsewhere, it became clear that Keim viewed this off-season as an opportunity to accumulate compensatory picks in the 2018 NFL Draft. It appears that the Cardinals will be awarded a 3rd, 4th and 2 6th round picks.

For depth purposes Keim signed OLB Jarvis Jones, G/C Tony Bergstrom and CB Jumal Rolle to deals near are at the veteran minimum.

In the 2017 NFL Draft, Keim had his eye on a couple of the top QBs and at one point made an offer to trade up from the 13 spot…but he couldn’t make the trade work and thus wound up missing on what appeared to be his top choice: Patrick Mahomes.

Again, with the draft Keim kept an eye on the future by drafting depth and potential starters at positions where the Cardinals might be needy next year or the following due to free agency or key contract decisions: LB Deone Bucannon (Haason Reddick); Ss Tyrann Mathieu (Budda Baker), WRs Larry Fitzgerald, Jaron Brown, and John Brown (Chad Williams), G Mike Iupati (Dorian Johnson), T Jared Veldheer (Will Holden), RBs Kerwynn Williams and Andre Ellington (T.J. Logan) and S Tyvon Branch (Rudy Ford).

Following the draft and having missed out on drafting a QB, Keim signed UFA QB Blaine Gabbert to one of Keim’s patented one-year-prove-it deals. He then signed CB Tramon Williams amd LBs Philip Wheeler and Josh Bynes to similarly inexpensive prove it deals. At BA’s urging, Keim brought back veteran RB Chris Johnson.

This week Keim added veteran 3 time All-Pro punter Andy Lee to pair up with Lee’s old-time SF buddy Phil Dawson (for this year and next).

The question is: has Keim’s very conservative and frugal approach to free agency this off-season been enough to make the Cardinals a legitimate Super Bowl contender this season?

As a team, the Cardinals have had a solid camp. BA has done a very good job of trying to keep the veterans (oldest roster in the NFL) and key players fresh, while making camp more rigorous and physical. In the pre-season games, the Cardinals looked like last year’s 7-8-1 team at home versus the Bears and looked like the 13-3 2015 team on the road versus the Falcons. But these are pre-season games. So, who knows?

The Offense:

· QB Carson Palmer looks rejuvenated and the QB room in general was energized by the addition of Blaine Gabbert who might not be the #2, but could he secretly be the #1B.

· RB David Johnson has been kept as fresh as possible so that can pursue his personal goal of 1,000 yards rushing and 1,000 yards receiving. Per Keim’s vision, Kerwynn Williams is the #2 and is taking over the kickoff and punt return duties until T.J. Logan returns from the IR.

· WR Larry Fitzgerald is now free to come out of pre-season moth balls. He should be fresh. There rest of the unit had an up and down pre-season, health and production-wise.

· TE Jermaine Gresham is the bell cow and now a $24M one, joined by Troy Niklas and Ifeanyi Momah both of whom appear healthy, knock on wood.

· The OL has question marks regarding the flipping of tackles Humphries and Veldheer and the development of their chemistry with G’s Iupati and Boehm respectively. C A.Q. Shipley is as eager as ever, but he looks like he is struggling to hold up physically. John Wetzel is the all-purpose 6th man that Keim envisioned. But enter surprise roster addition C Daniel Munyer, who will now assume the backup C role.

Much depends on how quickly the offensive line can gel. And whether playmakers like John Brown, J.J. Nelson and Jermaine Gresham can take advantage of defenses loading up to stop David Johnson and doing their best to contain Fitzgerald. Teams are going to run blitz Johnson and try to pressure Palmer relentlessly.

The Defense:

· The DL minus Calais Campbell this pre-season was mediocre at best, especially after emerging playmaker Robert Nkemdiche injured his ankle. The hope is that Mauro can stop the run and Pierre can rush the passer, while Rucker, Peters and Gunter can make their fair share of contributions.

· The ILB situation is iffy at the moment with Deone Bucannon trying to make it back to the lineup asap and Karlos Dansby being hampered by injuries. Rookie Haason Reddick flashes excellent athleticism as a chase, blitz and cover ILB, but has yet to establish himself as a reliable or instinctive tackler. Bynes and Wheeler are coming off mediocre pre-season performances.

· The OLB unit looks especially good if Reddick adds depth to Golden, Jones and Martin.

· The CB situation is just as Keim prescribed it, with Peterson and Bethel as the starters and Brandon Williams and Tramon Williams as the backups. Thus far Bethel has looked the part, but can he prove it in the games?

· There is depth and versatility at S with Mathieu, Branch, Bethea, Baker and Ford. The biggest question mark is whether Branch can be effective at FS, both storming the alleys to take down runners and in offering rangy deep help in coverage. Like Bethel, in pre-season, Branch looked the part.

So much of the defense’s success will be dictated to the play of the front seven. Do the Cardinals have a legitimate 4 man pass rush? Yes, on the edges, but up the middle? Will teams continue to be able to exploit the CB opposite Peterson? How badly will the defense miss Calais Campbell, particularly in stopping the run? Will the tackling improve? That’s a big if. Shoddy tackling has been an on-going issue with the defense, as has a plethora of missed coverage assignments.

Special Teams:

· The kicking game now features two well-tested grizzly veterans in Dawson and Lee, who can make the difference in close games.

· LS Aaron Brewer has been solid since his signing last October.

· Amos Jones has to figure out what players to fill the roles of the likes of Hakeem Valles, Zaviar Gooden, Scooby Wright, Jeremy Ross, Gerald Christian, Ironhead Gallon and Tre’Von Johnson who were the mainstays on STs throughout the pre-season.

This is a big year for Amos Jones. If the STs mishaps continue, not only will this confirm what pundits and fans have been fearing, but it will come back to haunt Bruce Arians, who has gone as far as calling Jones a “brilliant coach.” Having Phil Dawson’s leadership as ST’s captain should be a plus.

Steve Keim said on Doug and Wolf this morning that he is confident that the roster is solid and that the locker room is solid and that “now it’s time to win games.” Now we will begin to see if Keim’s ultra-conservative “Cap’n Crunch” approach to this off-season was a stroke of genius or a questionable series of miscalculations.
 
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Finito

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You'll find the really good teams and organizations don't spend big in free agency in the NFL instead they rely on good scouts, solid drafts and depth. The good organizations almost always let players go to early than to late.

This is what SK is doing.
 
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Mitch

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You'll find the really good teams and organizations don't spend big in free agency in the NFL instead they rely on good scouts, solid drafts and depth. The good organizations almost always let players go to early than to late.

This is what SK is doing.

Yet, the past few winners of the Super Bowl (Pats, Broncos and Seahawks) are all wheeler dealers.
 

juza76

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Yet, the past few winners of the Super Bowl (Pats, Broncos and Seahawks) are all wheeler dealers.

Mitch can u explain me why they still have a vacancy in the roster
They wait after week to fill the spot with a veteran?
 

Finito

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Yet, the past few winners of the Super Bowl (Pats, Broncos and Seahawks) are all wheeler dealers.


What big money free agents did those teams bring in?

This post was about free agency. When the Seahawks won there tittle it was with a core that was pretty much drafted and drafted with later picks. The Patriots have made there name off taking guys off the scrap heap like Corry Dillion and Randy Moss and having them produce.

What was the last big time Suh like free agent that Patriots, Seahawks, Steelers or Packers signed? Honestly I can't remember. Reggie White? 25 years ago
 

RugbyMuffin

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Yet, the past few winners of the Super Bowl (Pats, Broncos and Seahawks) are all wheeler dealers.

+1.

Those teams had a lot of cap room. The New England Patriots just cheat the system because Brady's ridiculous cap number. If he was paid market value the Pats would not be wheeling and dealing. But, the facts are, they have Brady, and Brady has that contract, and thus the Pats can wheel and deal.

Same goes for the Broncos, but then again they have Trevor Semien and they didn't make the playoffs last year.

The Seahawks ? They better make moves because their drafts have been HORRIBLE, and their offensive line is atrocious.

The Cardinals were tight against the cap last year. Next year ? They will have 40 million in cap space, and if they cut Veldheer, Iupati, and Palmer retires you are talking about 73 million in cap space. I would imagine Keim will use that money just like he did when he signed Jared Veldheer, and Mike Iupati in the first place. He may even wheel/deal a move like he did to get Chandler Jones here, and re-sign that talent.

Your point 100% is still valid, those teams did wheel/deal this year and some of those teams did last year as well. Will that work out in the end ? We will see.

I have no issue with how the Cardinals addressed this offseason when it came to signing free agents, but wished they did a little better in the draft. I am not very happy with a lot of the picks to be honest. I wasn't high on Reddeck, I was not high on Budda Baker, and was just shocked they reached for Chad Williams. Holden, Dorian Johnson seem OK but Johnson is a long ways off. I do like TJ Logan and Rudy Ford. I hope Ford lives up to the hype.....and that hype was provided by myself, btw, LOL.


Great write up, thanks for posting. I think it nails what this team will have to answer this year.
 
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Mitch

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What big money free agents did those teams bring in?

This post was about free agency. When the Seahawks won there tittle it was with a core that was pretty much drafted and drafted with later picks. The Patriots have made there name off taking guys off the scrap heap like Corry Dillion and Randy Moss and having them produce.

What was the last big time Suh like free agent that Patriots, Seahawks, Steelers or Packers signed? Honestly I can't remember. Reggie White? 25 years ago

Through FA and trades:

Broncos: Peyton Manning, DeMarcus Ware, T.J. Ward, Aqib Talib, Emmanuel Sanders, Ron Leary, Jamaal Charles, Domata Peko, Russell Okung, Darian Stewart

Seahawks: Marshawn Lynch, Michael Bennett, Cliff Avril, Ahtba Rubin, Jimmy Graham, Sheldon Richardson, Eddy Lacy, Luke Joeckel, Oday Aboushi

Patriots: Chris Long, Martellus Bennett, Danny Amendola, Chris Hogan, Le Garrette Blount, Dion Lewis, Alan Branch, Rob Nincovich, Jabaal Sheard, Stephon Gilmore, Dwayne Allen, Brandin Cooks, Kony Ealy, Mike Gillislee
 
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Mitch

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Mitch can u explain me why they still have a vacancy in the roster
They wait after week to fill the spot with a veteran?

I don't know what Steve Keim is doing yet, and I am not sure whether he can leave a roster spot open for week 1. I thought he might be auditioning the 2 OLBers he signed to the PS to see which one can be a help on STs, and then promote him and then add another player to the PS.

We all thought Keim would add a veteran or two after week 1 last year and he did not. As he said today on D&W he's happy with the roster, as is.
 
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juza76

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I don't know what Steve Keim is doing yet, and I am not sure whether he can leave a roster spot open for week 1. I thought he might be auditioning the 2 OLBers he signed to the PS to see which one can be a help on STs, and then promote him and then add another player to the PS.

We all thought Kerim would add a veteran or two after week 1 last year and he did not. As he said today on D&W he's happy with the roster, as is.

U think is an olb
But what about a defensive lineman
Rubin or kony ealy?
 
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Mitch

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+1.

Those teams had a lot of cap room. The New England Patriots just cheat the system because Brady's ridiculous cap number. If he was paid market value the Pats would not be wheeling and dealing. But, the facts are, they have Brady, and Brady has that contract, and thus the Pats can wheel and deal.

Same goes for the Broncos, but then again they have Trevor Semien and they didn't make the playoffs last year.

The Seahawks ? They better make moves because their drafts have been HORRIBLE, and their offensive line is atrocious.

The Cardinals were tight against the cap last year. Next year ? They will have 40 million in cap space, and if they cut Veldheer, Iupati, and Palmer retires you are talking about 73 million in cap space. I would imagine Keim will use that money just like he did when he signed Jared Veldheer, and Mike Iupati in the first place. He may even wheel/deal a move like he did to get Chandler Jones here, and re-sign that talent.

Your point 100% is still valid, those teams did wheel/deal this year and some of those teams did last year as well. Will that work out in the end ? We will see.

I have no issue with how the Cardinals addressed this offseason when it came to signing free agents, but wished they did a little better in the draft. I am not very happy with a lot of the picks to be honest. I wasn't high on Reddeck, I was not high on Budda Baker, and was just shocked they reached for Chad Williams. Holden, Dorian Johnson seem OK but Johnson is a long ways off. I do like TJ Logan and Rudy Ford. I hope Ford lives up to the hype.....and that hype was provided by myself, btw, LOL.


Great write up, thanks for posting. I think it nails what this team will have to answer this year.

Rugby, you are right that the Seahawks have not drafted as many gems in recent years but man did they hit the mother lode with Thomas, Chancellor, Sherman, Wagner, Wright, Clark, Wilson, Baldwin, Lockett and Britt.
 

ARZCardinals

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Keim has done a nice job turning the roster into a contender. The biggest hole is 2nd CB. I have no idea why or how he's trusting Bethal AGAIN. He's been a major problem for the D year after year....and again we are rolling the same dice there.
We saw the problems with kicker and punter....and they got replaced....
Why not at CB?
Too bad we traded DRC for Kevin Kolb or it'd been DRC and PP at CB.
 

gmabel830

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I don't know what Steve Keim is doing yet, and I am not sure whether he can leave a roster spot open for week 1. I thought he might be auditioning the 2 OLBers he signed to the PS to see which one can be a help on STs, and then promote him and then add another player to the PS.

We all thought Kerim would add a veteran or two after week 1 last year and he did not. As he said today on D&W he's happy with the roster, as is.

Why can't he leave a roster spot open? 53 is a max, not a mandatory number (unless I am mistaken), and anyone they sign would very likely be inactive on Sunday anyway - and then could very well be replaced with a vested vet.

Edit - Nevermind, non-issue now
 

JeffGollin

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Genius or Scapegoat?

Honest guy making good beer and, at the very least, a pretty freakin' good GM.
 
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Mitch

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Genius or Scapegoat?

Honest guy making good beer and, at the very least, a pretty freakin' good GM.

Jeff, I agree. But, if the struggles from last year continue and the players Keim entrusted (like Bethel) continue to be liabilities, Keim will be scrutinized pretty heavily for being so conservative this off-season. That was my point. If the team rises to the challenge --- then Keim will be feted and hailed as not just a good GM, but a great GM.
 
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Mitch

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I don't think 2 of the 3(Mauro/Peters/Rucker) will be starting by week 8.

I agree. Man now that we got Alex Boone, how about adding DT Ahtyba Rubin?
 
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TJ

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Keim has done a nice job turning the roster into a contender. The biggest hole is 2nd CB. I have no idea why or how he's trusting Bethal AGAIN. He's been a major problem for the D year after year....and again we are rolling the same dice there.
We saw the problems with kicker and punter....and they got replaced....
Why not at CB?
Too bad we traded DRC for Kevin Kolb or it'd been DRC and PP at CB.

There is a <0.0001% chance that DRC would've been retained with PP21 on the roster.
 

WindCardinal

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I don't think 2 of the 3(Mauro/Peters/Rucker) will be starting by week 8.

Mauro should only be used on early downs he's never shown pass rush ability. Peters is peters and Rucker should only be a relief player. Would rather it be Nkemdiche/Peters/Pierre most of the time
 

kerouac9

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Keim has done a nice job turning the roster into a contender. The biggest hole is 2nd CB. I have no idea why or how he's trusting Bethal AGAIN. He's been a major problem for the D year after year....and again we are rolling the same dice there.
We saw the problems with kicker and punter....and they got replaced....
Why not at CB?
Too bad we traded DRC for Kevin Kolb or it'd been DRC and PP at CB.

A little early to make this statement, no?
 

Finito

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Through FA and trades:

Broncos: Peyton Manning, DeMarcus Ware, T.J. Ward, Aqib Talib, Emmanuel Sanders, Ron Leary, Jamaal Charles, Domata Peko, Russell Okung, Darian Stewart

Seahawks: Marshawn Lynch, Michael Bennett, Cliff Avril, Ahtba Rubin, Jimmy Graham, Sheldon Richardson, Eddy Lacy, Luke Joeckel, Oday Aboushi

Patriots: Chris Long, Martellus Bennett, Danny Amendola, Chris Hogan, Le Garrette Blount, Dion Lewis, Alan Branch, Rob Nincovich, Jabaal Sheard, Stephon Gilmore, Dwayne Allen, Brandin Cooks, Kony Ealy, Mike Gillislee


*sigh*

Like I said "suh like free agents" not just free agents. The post was about big time free agent signings not guys like Luke Joeckle who freaking suck.

But that's what you do. Baffle em with BS. It's useless.
 
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