Cheese:
As far as advertizing money and ratings, seems not to matter at all, big long term contracts with the networks have been recently signed and they have zero sponsors, save TMobil. The money tree must be raining(or promises to rain) from china or europe or something. I suspect the chinese market will more than make up for the american market where basketball is a second fiddle sport anyways. I dont have access to the balance sheets, but its pretty clear that if the leage wanted the suns style of "popularized" ball they would just call the handcheck foul already on the books, and it would influence all teams to play that style. On the other hand, suns players dont sell jerseys or memoribilia for squat, and that makes up 33% or so of the NBA revenue as I understand it. Superstar one-on-one players sell the memorabilia and seem to sell it whether they win or not(AI is one of the top sellers, hasnt won squat). I am not sure anyone here understands the NBA's financial plan, but they seem to be immune to TV ratings, at least in the playoffs(a tiny percent of the advertizing overall). The NBA has a credibility gap only exceeded by the steriods scandal in baseball. Even if the NBA was manipulating games it wouldnt even be illegal as long as its not connected to gambling, its entertainment like a movie. As far as the fans and their demand for integrity, well thats a joke, hard to make the claim thats important to fans that dont care how they win, just win. I dont put much faith in the integrity of Exxon Mobil and other large businesses, not sure why I should in the NBA. Its all about the money and TV ratings just dont seem to matter. they had the worst ratings in history and singed a fat new broadcast contract(biggest ever) weeks later. I'll bet they are salivating over the chinese market prospects for everything from TV rights to memoribilia.