NESN Expands Distribution of Red Sox Games to Amplify Jimmy Fund Telethon, Dana-Farber's Mission

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NESN Expands Distribution of Red Sox Games to Amplify Jimmy Fund Telethon, Dana-Farber's Mission originally appeared on NESN. Add NESN as a Preferred Source by clicking here.

BOSTON (August 13, 2026) –NESN, New England's premier sports network, today announced a partnership with WSBK-TV38 to broadcast the Boston Red Sox games on Monday, Aug. 17 and Tuesday, Aug. 18. The expanded distribution will extend over-the-air access to games against the Arizona Diamondbacks taking place during the 24th annual WEEI/NESN Jimmy Fund Radio-Telethon presented by Arbella Insurance.

By partnering with WSBK-TV38, NESN will increase the Telethon's reach and help further the Jimmy Fund and Dana-Farber Cancer Institute's lifesaving mission of providing compassionate cancer care and advancing groundbreaking research. The partnership enables NESN to bring the Telethon's stories of patients, families and supporters to even more viewers across New England during the two-day fundraiser.

"Expanding access to the Telethon and games connected to it allows NESN to bring these powerful stories of hope, resilience and groundbreaking care to even more people across New England," said David Wisnia, President & CEO of NESN and Sportsnet Pittsburgh. "For 24 years, this event has united our community around Dana-Farber's lifesaving mission. We are proud to work with WSBK-TV38, WEEI, the Red Sox and our many partners to ensure fans can support patients, families and researchers in the fight against cancer."

NESN will air complete Telethon coverage from 6 a.m. to 6 p.m. on Monday, Aug. 17 and Tuesday, Aug. 18, while providing ungated streaming access on its YouTube and X platforms, as well as its FAST platform, NESN NATION. Following each Red Sox game, NESN also will air an hour-long "Best of the Jimmy Fund Telethon" program on NESN, NESN NATION, YouTube and X. NESN NATION is available on Samsung TV Plus, LG Channels, Roku Channels, Prime Video, Plex and Xumo Play.

The annual WEEI/NESN Jimmy Fund Radio-Telethon benefits the Jimmy Fund and directly supports adult and pediatric cancer care and research at Dana-Farber. Since its launch in 2002, the fundraiser has raised more than $80 million in support of Dana-Farber's lifesaving mission. In 2025, the telethon set a new record by raising more than $5.76 million.

Viewers can tune in across NESN's distribution platforms and partners to hear inspiring stories from Dana-Farber patients, families, care teams and supporters, along with appearances from Jimmy Fund Co-Chairs Tom Caron and Brock Holt, Jimmy Fund Captain and Red Sox pitcher Garrett Whitlock, celebrity guests and members of the Boston sports community.

The expanded plan follows NESN's cross-platform approach to tentpole programming, pairing linear coverage with digital, social, and other extensions to reach fans wherever they consume sports and community-focused content.

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