Someone posts that video as the draft is starting so the kid has no chance to address it with teams.
After he is picked, another video surfaces of him admitting to taking improper benefits. (Which he is then asked about in the press conference and admits to doing)
Several fake Twitter and Instagram accounts pop up being attributed to him, which make crazy statements. Some are retweeted by NFL media, who are quick press send without verifying.
This was a concerted, sustained effort to smear the kid and he couldn't have possibly done anything about it because he was on TV at the time!
Every kid does stupid stuff. Sometimes they are filmed, especially in an era where cell phone cameras are everywhere. If an adult family member used these youthful transgressions to destroy this kid's reputation and cost him millions, it is one of the most despicable things I've ever heard!