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Iowa State will sell alcohol for football games at Jack Trice Stadium and basketball games at Hilton Coliseum starting in the upcoming school year, athletics director Jamie Pollard announced in a letter to fans on June 22.
Guests in attendance must be 21 years of age or older to purchase alcoholic drinks and must provide sufficient identification at the time of purchase. Fans will be limited to purchasing two alcoholic beverages per sale.
Beer, wine and pre-packaged, ready-to-drink cocktails will be offered at Jack Trice Stadium and Hilton Coliseum.
Fans will no longer be allowed to leave and re-enter Jack Trice Stadium at any point of the game.
Current fan alcohol policies at the Jack Trice Club, Sukup Endzone Club, suites, Johnny's, Champion's Club and other hospitality areas remain unchanged.
"University athletic departments across the country are facing uncertainty and significant financial pressures from rapidly increasing costs," Pollard stated. "Iowa State is not immune to the challenges or to the financial strain. Over the past year, we have worked closely with university leadership to identify new cost containment measures and increased revenue streams through ticket sales and donations, sponsorship and licensing, and new opportunities to host events in our athletic facilities (concerts, state high school championships, etc.).
"Additionally, we have studied and analyzed the prospect of alcohol sales at Jack Trice Stadium and Hilton Coliseum during athletic events. Many of our peers have successfully taken this step. We are confident that we can initiate the sale of alcohol throughout our facilities and ensure a positive and safe environment for all of our guests."
Eugene Rapay covers Iowa State athletics for the Des Moines Register. Contact Eugene at [email protected]. Follow him on Twitter at @erapay5
This article originally appeared on Des Moines Register: Iowa State to sell alcohol at Cyclone football, basketball games
Continue reading...
Guests in attendance must be 21 years of age or older to purchase alcoholic drinks and must provide sufficient identification at the time of purchase. Fans will be limited to purchasing two alcoholic beverages per sale.
Beer, wine and pre-packaged, ready-to-drink cocktails will be offered at Jack Trice Stadium and Hilton Coliseum.
Fans will no longer be allowed to leave and re-enter Jack Trice Stadium at any point of the game.
Current fan alcohol policies at the Jack Trice Club, Sukup Endzone Club, suites, Johnny's, Champion's Club and other hospitality areas remain unchanged.
"University athletic departments across the country are facing uncertainty and significant financial pressures from rapidly increasing costs," Pollard stated. "Iowa State is not immune to the challenges or to the financial strain. Over the past year, we have worked closely with university leadership to identify new cost containment measures and increased revenue streams through ticket sales and donations, sponsorship and licensing, and new opportunities to host events in our athletic facilities (concerts, state high school championships, etc.).
"Additionally, we have studied and analyzed the prospect of alcohol sales at Jack Trice Stadium and Hilton Coliseum during athletic events. Many of our peers have successfully taken this step. We are confident that we can initiate the sale of alcohol throughout our facilities and ensure a positive and safe environment for all of our guests."
Eugene Rapay covers Iowa State athletics for the Des Moines Register. Contact Eugene at [email protected]. Follow him on Twitter at @erapay5
This article originally appeared on Des Moines Register: Iowa State to sell alcohol at Cyclone football, basketball games
Continue reading...
