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On Thursday, the Houston Rockets unveiled a bold new look for the franchise. According to the team’s press release, the new brand identity honors the past while attempting to push Rockets basketball into an exciting next chapter.
“Rooted in the energy, pride, and championship spirit of Houston, the new brand identity brings back the iconic ketchup-and-mustard color palette that helped define Rockets basketball for decades,” the team writes.
Yet, along with the ketchup-and-mustard scheme is a modern collection of logos, uniforms, and apparel designed for the future.
“We heard our fans,” said Patrick Fertitta, vice chairman of the Rockets and the WNBA’s Houston Comets. “Ketchup and mustard is back! From the time my family bought the team in 2017, we’ve heard from countless fans about how deeply those colors are tied to their memories. We wanted to create something that celebrates the generations of fans who built Rockets basketball while inspiring the next generation of fans.”
Red returns as the heartbeat of the franchise, according to the team, while “championship yellow” is an effort to reconnect past greatness to the future ahead.
The “R” logo remains at the center of the new look and reinforces the organization’s core identity. Meanwhile, the reimagined “Dunkstronaut” blends nostalgia with innovation and further connects the franchise to the spirit of “Space City.” The new global logo draws inspiration from NASA mission patches, with two quasars symbolizing the franchise’s journey from San Diego to Houston.
Continue reading...
“Rooted in the energy, pride, and championship spirit of Houston, the new brand identity brings back the iconic ketchup-and-mustard color palette that helped define Rockets basketball for decades,” the team writes.
Yet, along with the ketchup-and-mustard scheme is a modern collection of logos, uniforms, and apparel designed for the future.
“We heard our fans,” said Patrick Fertitta, vice chairman of the Rockets and the WNBA’s Houston Comets. “Ketchup and mustard is back! From the time my family bought the team in 2017, we’ve heard from countless fans about how deeply those colors are tied to their memories. We wanted to create something that celebrates the generations of fans who built Rockets basketball while inspiring the next generation of fans.”
Red returns as the heartbeat of the franchise, according to the team, while “championship yellow” is an effort to reconnect past greatness to the future ahead.
The “R” logo remains at the center of the new look and reinforces the organization’s core identity. Meanwhile, the reimagined “Dunkstronaut” blends nostalgia with innovation and further connects the franchise to the spirit of “Space City.” The new global logo draws inspiration from NASA mission patches, with two quasars symbolizing the franchise’s journey from San Diego to Houston.
Continue reading...
