Weird from wiki.
Cloverfield" is the code name of an upcoming science fiction film produced by J. J. Abrams, directed by Matt Reeves, and written by Drew Goddard. First publicized in advance screenings of Transformers, the secret project is slated for a January 18, 2008 release. Paramount has been reported to be carrying out a viral marketing campaign to promote the film. The as yet untitled film may also be using the working title "Slusho."[1]
Production
In February 2007, Paramount Pictures secretly greenlighted the project "Cloverfield" to be produced by J. J. Abrams, directed by Matt Reeves, and written by Drew Goddard. The casting process was also carried out in secret, with no script being sent out to candidates.[2] It has been confirmed that Michael Stahl-David, Odette Yustman and Lizzy Caplan star in the movie.[3] With production estimated to have a budget of $30 million, filming began in mid-June in New York.[2]
[edit] Marketing
As Transformers showed high tracking numbers before its release, Paramount decided to release a teaser for "Cloverfield" before the film to build hype. The teaser footage is shot with a hand-held camera to emulate a home-movie style, and did not reveal the name of the film, but showed a release date of January 18, 2008 for the film. It is not yet verified if the film will carry the same style. The teaser was leaked onto YouTube by people who recorded it with camcorders, but Paramount invoked its copyright claim to have the links removed.[2] Paramount eventually made the teaser trailer available to the public at Apple.com. Following the teaser's release, USA Today (among other outlets and media blogs) reported the hype among moviegoers regarding the lack of title in its screening and the background of the film itself.[4]
Paramount was also reported to have published puzzle websites such as EthanHaasWasRight.com in a viral marketing campaign to promote the film.[4] Based on the Ethan Haas sites, the film was speculated to be about many fictional monsters, such as Cthulhu, Voltron, Godzilla or the TV Show Lost.[4] These reports appear to have been addressed by J.J. Abrams himself, according to Harry Knowles of Ain't It Cool News. Knowles claims he received an email from Abrams, declaring
www.1-18-08.com to be the official site, and implied there are more to be found. He also stated in this email that the Ethan Haas sites are unrelated to the film, despite early conjecture.[5]
