AI-generated actor sparks outrage in Hollywood, as creator seeks representation
AI-generated actor sparks outrage in Hollywood, as creator seeks representation
Dutch producer pitches her AI creation, Tilly Norwood, as the next Scarlet Johansson, and says several agents are vying to represent it.
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AI-generated actor sparks outrage in Hollywood, as creator seeks representation
Dutch producer pitches her AI creation, Tilly Norwood, as the next Scarlet Johansson, and says several agents are vying to represent it.
Like thousands of actors, Tilly Norwood is looking for a Hollywood agent. Her greatest role? Pretending to be human.
That's because Tilly Norwood is a 100% AI-generated product, created by Dutch producer and comedian Eline Van der Velden, founder of a company named Xicoia, which bills itself as the world's first artificial intelligence talent studio. Velden pitches her AI creation as the next Scarlet Johansson, and says there are several agents vying to represent it, CBS News' Jo Ling Kent reported recently.
Since Velden launched the digital character's prospective career, Tilly Norwood has been all the talk in Hollywood.
But not in a good way. Guilds, actors and filmmakers have met the Xicoia product with an immediate wave of backlash, protesting that artificial intelligence should not have a starring role in the acting profession. In a statement Tuesday, the Screen Actors Guild said that "creativity is, and should remain, human-centered."
"To be clear, 'Tilly Norwood' is not an actor, it's a character generated by a computer program that was trained on the work of countless professional performers — without permission or compensation," the guild said. "It has no life experience to draw from, no emotion and, from what we've seen, audiences aren't interested in watching computer-generated content untethered from the human experience."
Actor Sean Aston, who starred in "Lord of the Rings" and "The Goonies," and was recently elected president of sag AFTRA, emphasized how AI Tilly Norwood is an artificial construct.
"You're made up of stuff that doesn't belong to you," he told CBS News. "Let's just make sure that credit is given where credit is due."
Van der Velden, who is also the founder of the AI production studio Particle6, promoted Tilly Norwood last month at the Zurich Summit, the industry sidebar of the Zurich Film Festival. It was there that she said talent agencies were circling Norwood and that she expected to soon announce a signing.
Many in Hollywood hope that never happens.
"Any talent agency that engages in this should be boycotted by all guilds," wrote Natasha Lyonne on Instagram. The "Russian Doll" star is directing a feature titled "Uncanny Valley" that pledges to use "ethical" artificial intelligence in combination with traditional filmmaking techniques. "Deeply misguided & totally disturbed," she added. "Not the way. Not the vibe. Not the use."