A few factors will prevent the NBA from seeing truly …

[ASFN Admin]

A few factors will prevent the NBA from seeing truly exceptional viewership numbers. For one, ABC will not separately count streaming viewership the way NBC does through Adobe Analytics. Game 3 of the Western Conference Finals, for example, averaged 8.3 million viewers when combining TV and streaming, but only 7.029 million on NBC alone. The combined streaming number surpasses the corresponding ECF game, but the TV number alone does not. Peacock is a much cheaper streaming service than ESPN Unlimited, and if the Adobe Analytics number is to be believed, not having the same streaming visibility for the Finals is likely leaving viewers on the table.

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This article originally appeared on Hoops Hype: A few factors will prevent the NBA from seeing truly …

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