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'Proud dad to Kohli': Ravi Shastri spotted wearing Virat Kohli's One8 shoes and jumper at The Hundred 2026 originally appeared on Cricket News. Add Cricket News as a Preferred Source by clicking here.
KEY TAKEAWAYS:
- Ravi Shastri wore Virat Kohli's One8 shoes and jumper while on commentary duty during The Hundred 2026.
- A social media post describing Shastri as a "proud Dad to Virat" quickly went viral.
- The One8 range has been creating a buzz beyond India.
Ravi Shastri reps Virat Kohli's One8 brand at The Hundred 2026
Former Indian national team cricketer and head coach, Ravi Shastri, gave a big boost to Virat Kohli's One8 brand after he was spotted wearing the shoes and jumper of the company during the The Hundred 2026 in England.
A viewer following the proceedings posted the picture on X stating, "Watching the cricket and see @RaviShastriOfc repping @one8world shoes and jumper. Wearing the brand like a proud Dad to Virat."
The post immediately went viral with fans pointing out the mentor-like relationship between Shastri and Kohli.
Shastri and Kohli formed a very fruitful captain-coach duo from 2017 to 2021 that helped them win the ICC Test ranking along with some historic victories outside their home soil.
Choosing to wear One8 apparel once again showed how much Shastri supported his former player. This is also because Kohli's brand has gained a lot of recognition lately for its new footwear and sportswear line.
MORE:Every India series Bumrah missed in lead-up to 2027 ODI World Cup
One8 gains momentum through cricket connections
The One8 brand of Virat Kohli has continued receiving exposure despite launching the performance shoes and wear line. This brand has been receiving exposure by dint of its association with cricket as players and former cricketers are spotted using its products.
Apart from the recent event of Ravi Shastri attending The Hundred 2026 in One8 shoes, the brand has also received media coverage due to the England cricketer Jordan Cox donning the cricket spikes made by One8 during T20 Blast.
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What next for Virat Kohli's career?
With Virat Kohli nearing the end of his international career, and since retiring from T20Is and Test matches - the latter signaled with One8's Seam XVIII Signature Test Red shoe priced at ₹9,230 (his Test runs), the 2027 ODI World Cup might become one of the last chances for him to bring another global title into his legacy.
Playing an important role in India's victory in the 2011 World Cup and becoming the highest scorer of the 2023 tournament, Kohli can become the most prominent ODI batter of all time by putting up a decent performance at the World Cup in South Africa.
Nevertheless, the way to 2027 will require good form, fitness, and being a part of the Indian ODI squad. Being at this point of his career, Kohli will not have any reason to play just to achieve personal goals.
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