“I would say marketing could be better,” James said. …

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James specifically pointed to marketing, merchandise, television rights and club revenue as areas where European basketball could grow. “I would say marketing could be better,” James said. “Figure out a way to have more merchandise and maybe be sponsored by one athletic wear brand so it could be sold and we can make more money off of it. TV rights would be nice. “Finding a way for clubs to make more money so the league could be better in general. There’s a lot of things that could be better. But not to pick on it, not to be rude, because I think it’s a great product. It’s just, improvements got to be made.”

New York Times

This article originally appeared on Hoops Hype: “I would say marketing could be better,” James said. …

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