They're so desperately trying to create the Justice League to compete with The Avengers, but are just going about it all the wrong way. Marvel took a pretty big risk with the solo films for Thor/Cap/Hulk before going full Monty but it worked perfectly because A) Each of the Avengers had their own full movie in which audiences could really get into the characters and B) they lucked out having Downey finally become a megastar to anchor the entire thing.
The idea that DC is completely rebooting Batman...within Superman's sequel just strikes of idiocy to me. He's undoubtedly the single biggest solo superhero around and after Nolan so firmly entrenched his version of Bats in the public's mind, they shoul have had patience enough to give him a solo reboot to join the new DC world they're building. Just wreaks of people looking at Marvel's plan and wanting to emulate it without ever taking the time to consider why and how that plan worked.
More and more, I'm thinking this is going to be a trainwreck.