Yay or nay: Bills have new alternate uniforms, and the initial reviews weren't great

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The Bills will wear new alternate uniforms during the 2026 season. (Photo by Nic Antaya/Getty Images)
Nic Antaya via Getty Images

The Buffalo Bills are in a new stadium this season, and wanted a new alternate uniform to be a part of the excitement.

Many on social media weren't excited for the new look.

The Bills' "Nickel City" uniforms are gray with blue numbers and a red and white outline. What appears to have people rejecting the new look is "The Charge Helmet," which is basically a close-up version of the buffalo on their normal helmet.

Resilient. Gritty. Blue Collar.#BillsMafia | https://t.co/dSv2Kf4qfFpic.twitter.com/sSEbyEEyPt

— Buffalo Bills (@BuffaloBills) July 27, 2026

A blue collar town that never backs down.

We are the Nickel City. pic.twitter.com/nDja8yhTMW

— Buffalo Bills (@BuffaloBills) July 27, 2026

The Bills unveiled their "Nickel City" alternate uniforms on Monday

What game do you want to see them debut next season? pic.twitter.com/8DzIWH1TNP

— Yahoo Sports (@YahooSports) July 27, 2026

There are worse uniforms in the NFL, but these didn't go over as well as other new looks like the Jets' all-white alternates. The initial reviews weren't great from amateur fashion analysts. The helmet is a bit jarring, but that might just take a bit to get used to. The uniforms aren't the most colorful but it's not egregiously bad. The scorn on the internet is probably a little too much.

What do we think? Yay or nay on the Bills' new look?

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