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There is a growing trend among Minor League Baseball teams to add alter egos to their primary identities. So far, it appears to be an effective promotional strategy, especially for teams whose occasional names can be included in their ballpark menus.
The Lake County Captains, the Cleveland Guardians’ High-A affiliate, will be known as Lake County Fish Fry's for two Friday games this season. The Reading Fightin Phils, the Philadelphia Phillies’ Double-A affiliate, will become the Reading Iced Coffees for one game — arguably an improvement from past alter egos such as the Reading Cream Chipped Beef or the Reading Flapjacks.
And, of course, the Fresno Grizzlies, the Single-A affiliate of the Colorado Rockies, have also been known as the Fresno Tacos.
Now, the Visalia Rawhide has announced that for its Saturday games in 2026, the team will be known as the Central Valley Sir Loins.
The new identity celebrates one of the Central Valley’s main industries, with Tulare County consistently among the top producing beef and dairy cattle regions in the country.
According to promotional materials from the team, the logo’s character, Sir Loin, is officially Loinwell Angus I, and has the nickname “The Crowned Cut.” He is also known as the “Defender of the Fertile Lands and Guardian of Flavor.”
The Central Valley Sir Loin uniforms will feature a black hat with a purple brim with Sir Loin pictured on the front reclining on a grill and wearing royal attire and a baseball crown. The jersey front will read “Sir Loins” in a royal font with a baseball crown. The uniform will include black sleeves with a CV emblem for the Central Valley on one, and a V emblem for Visalia on the other.
The 2026 season, with the theme “Savor the Season,” will feature multiple Sir Loins giveaways.
On April 6, the first 100 members of Tipper’s Kid’s Club will receive a Sir Loins jersey, courtesy of the Allen Law Firm and Valley Children’s Healthcare.
On April 17, Sir Loins Weekend begins with the first 350 fans receiving a Sir Loins jersey, courtesy of Harris Ranch. The following day will feature a postgame drone show, and the first 500 fans will receive a Sir Loin bobblehead, courtesy of Valley Strong Credit Union.
The Visalia Rawhide are the Single-A affiliate of the Arizona Diamondbacks, continuing a Tulare County professional baseball tradition that started in 1946. Tickets and more information are on the Rawhide website.
This article originally appeared on Visalia Times-Delta: Central Valley Sir Loins debut as new Visalia Rawhide alter ego
Continue reading...
The Lake County Captains, the Cleveland Guardians’ High-A affiliate, will be known as Lake County Fish Fry's for two Friday games this season. The Reading Fightin Phils, the Philadelphia Phillies’ Double-A affiliate, will become the Reading Iced Coffees for one game — arguably an improvement from past alter egos such as the Reading Cream Chipped Beef or the Reading Flapjacks.
And, of course, the Fresno Grizzlies, the Single-A affiliate of the Colorado Rockies, have also been known as the Fresno Tacos.
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Now, the Visalia Rawhide has announced that for its Saturday games in 2026, the team will be known as the Central Valley Sir Loins.
The new identity celebrates one of the Central Valley’s main industries, with Tulare County consistently among the top producing beef and dairy cattle regions in the country.
According to promotional materials from the team, the logo’s character, Sir Loin, is officially Loinwell Angus I, and has the nickname “The Crowned Cut.” He is also known as the “Defender of the Fertile Lands and Guardian of Flavor.”
The Central Valley Sir Loin uniforms will feature a black hat with a purple brim with Sir Loin pictured on the front reclining on a grill and wearing royal attire and a baseball crown. The jersey front will read “Sir Loins” in a royal font with a baseball crown. The uniform will include black sleeves with a CV emblem for the Central Valley on one, and a V emblem for Visalia on the other.
The 2026 season, with the theme “Savor the Season,” will feature multiple Sir Loins giveaways.
On April 6, the first 100 members of Tipper’s Kid’s Club will receive a Sir Loins jersey, courtesy of the Allen Law Firm and Valley Children’s Healthcare.
On April 17, Sir Loins Weekend begins with the first 350 fans receiving a Sir Loins jersey, courtesy of Harris Ranch. The following day will feature a postgame drone show, and the first 500 fans will receive a Sir Loin bobblehead, courtesy of Valley Strong Credit Union.
The Visalia Rawhide are the Single-A affiliate of the Arizona Diamondbacks, continuing a Tulare County professional baseball tradition that started in 1946. Tickets and more information are on the Rawhide website.
This article originally appeared on Visalia Times-Delta: Central Valley Sir Loins debut as new Visalia Rawhide alter ego
Continue reading...
