The Top 5 Food and Beverage World Cup 2026 Collectibles

[ASFN Admin]

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The 2026 FIFA World Cup is officially taking over North America, and the action isn’t just contained to the pitch. Fast-food chains, snack brands, and beverage giants are rolling out some seriously diverse, limited-edition grub and gear to celebrate the world’s biggest tournament.

Whether you’re hunting for exclusive Panini stickers or trying to snag a gold-dipped bottle of luxury tequila, here are the top five food and drink World Cup collectibles you need to look out for this summer.

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Source: McDonalds

1. McDonald’s FIFA World Cup 26™ Meal & Squishmallows​

McDonald’s is going all-in on matchday magic this year with dual drops.

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  The FIFA World Cup 2026 meal rolls out in early access for the US and Canada on June 4, and launches globally on June 9.
  
  
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  With each meal, fans score one of nine collectible cups featuring icons like Christian Pulisic, Thierry Henry, and Alphonso Davies, alongside McDonald’s own Grimace.
  
  
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  For the plushie hunters, the kids’ Happy Meal will feature exclusive soccer Squishmallows.
  

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2. Jack in the Box x Hot Ones Munchie Meal​

Spicy food lovers and late-night snackers, this one is for you. Jack in the Box has teamed up with the hit YouTube series Hot Ones to bring some serious heat.

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  Available from June 1 through July 22, the limited-time collab lands in stores and on the Jack app.
  
  
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  The bundle features the Sriracha Curly Fry Burger and the Buffalo Chick-N-Tater Melt, both reimagined with a spicy Hot Ones twist.
  
  
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  The real prize for collectors? Each Munchie Meal includes a limited-edition soccer-themed collectible, like a Jack Mini Bobblehead or a Jack Mini Jersey Keychain.
  

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3. Lay’s Globally Inspired Potato Chips​

If you are hosting a watch party, Lay’s is bringing international cuisines directly to the snack bowl.

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  Lay’s is celebrating the tournament by introducing 40 limited-edition potato chip flavors inspired by global cuisines from North America, South America, Europe, Africa, and Asia.
  
  
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  In the U.S., fans can grab three specific flavors: Argentinian-Style Steak with Chimichurri, Brazilian-Style Garlic Sauce, and Wavy French Onion Soup.
  
  
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  You can hunt these down at retailers nationwide, on snacks.com, and on TikTok Shop starting in early May.
  

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4. Coca-Cola x Panini World Cup Sticker Bottles​

For decades, peeling and trading Panini stickers has been a massive pre-tournament ritual for soccer fans. This year, Coca-Cola is making the hunt even more interactive.

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  Coca-Cola is bringing the hype with a commemorative 8 fl. oz glass Coca-Cola FIFA World Cup 2026™ Collectible bottle for just $9.95.
  
  
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  They are also hiding actual Panini World Cup stickers directly on their products to keep the trading tradition alive!
  

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5. Tequila Don Julio 1942 FIFA World Cup 2026 Limited Edition​

For the high-end collectors looking to toast a victory in style, Don Julio has released a stunning, premium tribute to the beautiful game.

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  As an Official FIFA World Cup 2026 Supporter, Don Julio has released a premium limited-edition 1942 bottle.
  
  
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  The ultra-smooth tequila is housed in a luminous gold bottle that was directly inspired by the FIFA World Cup Trophy.
  
  
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  To top off the stunning collector-grade design, the bottle features a distinctive malachite-green closure.
  

The Ultimate Takeaway: Every Brand Needs a Collectible Strategy in 2026​

If the 2026 World Cup teaches us anything, it’s consumers aren’t just looking for products to buy; they are looking for memories to hold onto. A limited-edition item transforms a fleeting tournament moment into a permanent artifact on a collector’s shelf. If a brand isn’t capitalizing on the enormous amount of money required for a their World Cup sponsorship by creating something tangible that can be tied back to a memory forever, then they are doing their brand a disservice.

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