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Ronda Rousey believes the Ultimate Fighting Championship missed out on a major opportunity, singling out UFC Chief Business Officer Hunter Campbell in her criticism.
The former UFC women’s bantamweight champion resumed her criticism of Campbell after the success of the inaugural Most Valuable Promotions MMA event, which featured Rousey and Gina Carano in the main event on Netflix.
Rousey, who previously criticized the UFC for not pursuing the matchup between herself and Carano, accused Campbell of playing a major role. According to Rousey, the issue extends beyond how the UFC handles female fighters, arguing that Campbell has failed to recognize the value of several athletes.
“It was extremely validating, especially after Hunter Campbell told Gina he didn’t know how he was going to market a couple of 40-year-olds to her,” Rousey said while speaking to Fight Culture. “It’s not that he doesn’t know how to market us, it’s that he doesn’t know how to market anybody.”
The Rousey vs. Carano bout, which MVP ultimately promoted, marked Rousey’s return after stepping away from MMA in 2016. It reportedly drew over 17 million viewers and renewed discussions about the marketability of veteran fighters and crossover events. “Rowdy” also claimed that the UFC’s shortcomings allowed MVP MMA to create a successful alternative, which could become a real challenge to the UFC in the future.
“He basically allowed us to create the Lamborghini to his Ferrari and created the biggest rival that the UFC is ever going to have,” Rousey added. “Just because he’s so arrogant, stupid and chauvinist.”
With MVP MMA’s first event drawing significant attention and new promotional competition emerging, Rousey believes the combat sports landscape could be entering a new era, one where fighters have more options than ever before.
Continue reading...
The former UFC women’s bantamweight champion resumed her criticism of Campbell after the success of the inaugural Most Valuable Promotions MMA event, which featured Rousey and Gina Carano in the main event on Netflix.
Ronda Rousey slams ‘arrogant, stupid and chauvinist’ Hunter Campbell
Rousey, who previously criticized the UFC for not pursuing the matchup between herself and Carano, accused Campbell of playing a major role. According to Rousey, the issue extends beyond how the UFC handles female fighters, arguing that Campbell has failed to recognize the value of several athletes.
“It was extremely validating, especially after Hunter Campbell told Gina he didn’t know how he was going to market a couple of 40-year-olds to her,” Rousey said while speaking to Fight Culture. “It’s not that he doesn’t know how to market us, it’s that he doesn’t know how to market anybody.”
The Rousey vs. Carano bout, which MVP ultimately promoted, marked Rousey’s return after stepping away from MMA in 2016. It reportedly drew over 17 million viewers and renewed discussions about the marketability of veteran fighters and crossover events. “Rowdy” also claimed that the UFC’s shortcomings allowed MVP MMA to create a successful alternative, which could become a real challenge to the UFC in the future.
“He basically allowed us to create the Lamborghini to his Ferrari and created the biggest rival that the UFC is ever going to have,” Rousey added. “Just because he’s so arrogant, stupid and chauvinist.”
With MVP MMA’s first event drawing significant attention and new promotional competition emerging, Rousey believes the combat sports landscape could be entering a new era, one where fighters have more options than ever before.
Continue reading...
