Report: Atlanta NWSL shatters women’s sports history with $28M record deal with Aflac

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ATLANTA, GEORGIA - OCTOBER 3: Atlanta Falcons owner Arthur Blank reacts after the Falcons win in overtime against the Tampa Bay Buccaneers at Mercedes-Benz Stadium on October 3, 2024 in Atlanta, Georgia. (Photo by Todd Kirkland/Getty Images) | Getty Images

The Atlanta NWSL franchise doesn’t start league play until 2028, but that hasn’t stopped them from making history.

According to Sportico’s Kurt Badenhausen, Aflac will be the front-of-jersey sponsor on a seven-year deal worth $28 million. Atlanta NWSL have shattered a women’s sports record.

The current record-holders were the Portland Thorns with Ring that set a new record for average annual value, with Bay FC and Sutter Health follow just behind at $2.5 million per year.

The WNBA’s record is believed to belong to the Golden State Valkyries and Chase, according to Sportico.

Atlanta's NWSL won't start play until 2028, but it is already setting records. Their new seven-year front-of-jersey sponsorship deal with Aflac is worth $28M and believed to be the highest in the history of women's sports. Details via @Sportico.https://t.co/7ZM92X7ofz

— Kurt Badenhausen (@kbadenhausen) February 25, 2026

On November 12, 2025 the NWSL awarded its 17th franchise to Atlanta and owner Arthur Blank, alongside AMBSE. The club will begin play in 2028 with home matches being played at the Mercedes-Benz Stadium.

Women’s sports investment continues to pour in and skyrocket. What record will be set next?

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