The emerging global basketball league currently known as Project B, which has already signed several top women’s players, is now eyeing the men’s game. And LeBron James’ right-hand man is involved.
Grady Burnett, one of Project B’s co-founders, told The Athletic Tuesday that the new league plans on “extending the careers of established players” when it launches next fall and is also working once again with Maverick Carter, a longtime friend and business partner of James. Carter, 44, who oversees day-to-day operations of James’ businesses, had been a consultant for Project B until this fall but is now back in the fold as an adviser and board director, Burnett said.
New York Times
