Per Eurohoops sources, alongside executives from …

[ASFN Admin]

Cannes are known not only for the film festival but also for the Cannes Lions festival, one of the biggest marketing event of the year and the NBA Europe project was present. On an event which can be considered the continuation of “NBA Next: Europe”, which was held in January in London, a host of NBA executives were present in Cannes, speaking with prospective commercial partners for NBA Europe. Per Eurohoops sources, alongside executives from Europe, a host of senior commercial executives from New York have travelled over, underlining the league’s intent to accelerate and elevate basketball’s commercial landscape while aiming for a 2027 tip-off of the new league.

EuroHoops.net

This article originally appeared on Hoops Hype: Per Eurohoops sources, alongside executives from …

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