The NBA will roll out the red carpet for a sales pitch …

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The NBA will roll out the red carpet for a sales pitch to potential commercial partners of its proposed new European basketball league next month in London. Senior executives from the US sports behemoth will host the event at one of the capital’s swankiest hotels on 19 January, the day after the Memphis Grizzlies and Orlando Magic meet at the O2.

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This article originally appeared on Hoops Hype: The NBA will roll out the red carpet for a sales pitch …

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