No. 7 College Basketball Recruit Makes Big NIL Move After Allen Iverson Classic

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Arkansas Razorbacks basketball head coach John Calipari is entering his second year with the program after a stunning departure at Kentucky.

In Year One, Arkansas was a No. 10 seed in the NCAA Tournament but defeated No. 7 Kansas and No. 2 St. John's to get to the Sweet 16.

Now, Calipari is working hard to add even more talent to the roster.

One big addition was Darius Acuff Jr., a talented player who was at IMG Academy and is a massive part of the 2025 class.

Acuff is ranked as the No. 7 player in ESPN's top 100 list, and he had offers from programs including Kansas, Kentucky, Michigan, UConn and Alabama before deciding to come to Arkansas.

Well, Acuff's journey to college basketball is already off to a strong start in the NIL world.

On Friday, Reebok announced a deal with Acuff.


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Darius Acuff Jr. from IMG Academy.Andrew West/The News-Press / USA TODAY NETWORK via Imagn Images


Reebok made the announcement with a post on Instagram and a lengthy caption.

"We would like to welcome Darius Acuff Jr. to the Reebok Basketball family. Already one of the most electrifying athletes in the country, the 6’2” point guard and Detroit native is redefining the next generation of basketball," the post read.

"Darius controls the game with poise and explosiveness, constantly shifting gears and rewiring expectations. Known for his elite scoring ability, vision, and leadership, Darius looks to make yet another leap as he heads into his freshman year.Welcome to the future of Reebok Basketball."

View the original article to see embedded media.

Acuff also won the 1v1 trophy at the Iverson Classic recently, and former NBA legend Allen Iverson is no stranger to Reebok.

Iverson, the former Philadelphia 76ers star, has a lifetime deal with Reebok.

Acuff is also part of a loaded group of 2025 athletes coming to college basketball, which includes Alijah Arenas, Cameron Boozer and AJ Dynbansta, among others.

Acuff now has a big NIL deal to add to his name, and his NIL valuation is around $1.1 million.


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