MLS Club CEO on Youth Soccer and the World Cup Boom

[ASFN Admin]

Tom Penn joins Dan Roberts of Front Office Sports to discuss:

• How the 2026 World Cup has exceeded every expectation for American soccer
• How MLS can convert World Cup excitement into lifelong local club fans
• Why live sports are AI-proof and what that means for broadcast rights
• San Diego FC’s cross-border youth academy and the Right to Dream partnership
• Building two MLS clubs from scratch with LAFC and now San Diego FC

The post MLS Club CEO on Youth Soccer and the World Cup Boom appeared first on Front Office Sports.

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