man... they REALLY want that all-time record. This feels a little shameless... and to be honest, a little stupid on Disney's part if their marketing team isn't thinking five steps ahead. Avatar hasn't been in the public consciousness FOREVER and it comes out in a couple years. The absolute BEST way to market that sucker and make it really relevant when the sequel comes back is to say it's the sequel to the BIGGEST MOVIE OF ALL TIME! No one markets something as the second biggest hit of all time.
Meh. Avatar rode the reintroduction of 3D and hyped that as much as the movie itself. Most people I knew talked more about the 3D after they watched the movie than the movie itself.
Shameless? Maybe but Avatar doesn’t hold that record on the merits of that story alone either.
I have to admit though that marketing strategy would be fun!