Maybe down the line, this becomes a tradition for NBA …

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Oh No He Didn't: Dave McMenamin on why the NBA scheduled a 3 PM game for Opening Night: "I've talked to people around the league today and they're like we could sense the excitement for the NBA right now. So let's experiment with this thing. They talked with executives at NBC, and it was kind of a joint decision that this is something we can turn into a celebration of the game. It's already a marquee moment for the league. Let's see if we can enhance it and turn it into a major showcase. Maybe down the line, this becomes a tradition for NBA fans...also an added bonus: it's an international game; 3 PM Eastern is prime time viewing in Europe"

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This article originally appeared on Hoops Hype: Maybe down the line, this becomes a tradition for NBA …

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