Masters Sunday beer sales start a few hours later for a reason

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AUGUSTA, Ga. ― If you want a beer at the Masters Tournament, you can have your first one bright and early as soon as the gates open each day.

Except on Sunday.

On the sabbath at Augusta National Golf Club, for the final round of the 2026 Masters, the beer taps didn’t flow until 11 a.m. local time.

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According to a concession worker who asked not to be identified, she said it was in deference to a nearby church, which doesn’t end its services until that time.

The purchase of alcohol is legal in Georgia on Sunday, with the exception of dry counties.

At the Augusta National concession stands, there is no separate line for beer. The 12-ounce cups are placed on a counter near the other beverages. But not until four hours after the gates open on Sunday, as some would-be early drinkers discovered.

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“We got here at 7 a.m.,” said Bill Tobin, of Middletown, Connecticut. “My wife (Sue) and son (Ryan) got breakfast and coffee and I tried to get a beer and they said, ‘No beer until 11.’”

On weekends or when he’s on vacation – as he is this week – Bill Tobin will partake in an early beer. He and his friend, L.B. Gray, who was with the Tobin family, have a standing 6:15 a.m. tee time at their club in Middletown.

“We wait until the back nine to start drinking so that’s about 8:30,” Tobin said.

Jeremy Burdge, who grew up in Seattle and now lives in the Netherlands, was buying two beers on Sunday at the concession stand by the entrance pavilion at 11:45 a.m.

No matter the day, he said he would never have “a cold one” before going into the nearby sprawling merchandise store, often referred to as the Pro Shop or North Golf Shop.

“If you do that, you’ll spend a lot of money,” Burdge said.


He said before 11 a.m. might be too early for him to have a beer, “but I can appreciate there might be a lot of people who might want one before that.

“11 a.m. is a good time (any day), Burdge said. “It’s starting to get warm and you want a nice, frosty beer with your sandwich. It’s good to have a cold beer with the barbeque and then get out of the course.”

The 7 a.m. serving time for beer on Monday-Sunday is surprising to Burdge, he said.

“It doesn’t seem like a Masters thing or a Georgia thing,” he said.

Beer is not sold during the Drive, Chip and Putt contest at Augusta National, held the Sunday before the Masters practice rounds start each year.

David Westin is a recipient of the Masters Major Achievement Award and has covered every tournament at Augusta National Golf Club since 1979 for The Augusta Chronicle. He also caddied at the club for a time.

This article originally appeared on Augusta Chronicle: Masters beer sales on Sunday start later than other days of week


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