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The Jacksonville Jaguars scored a touchdown with the signing of Liam Coen as head coach, who quickly revitalized the team from one with a 4-13 losing season to the 13-4 divisional champions. He did so well that, despite the Jaguars not making it far in the playoffs, he was a strong contender for the NFL Coach of the Year.
Under Coen's leadership, quarterback Trevor Lawrence finally unleashed his full potential, and ended the season with an eight-game winning streak. In a new interview with the Jon Gordon Podcast, he explained what helped him build a winning culture in Jacksonville.
He first mentioned growing up in a family of football coaches; his grandfather coached, and his father was a Division III head football coach and high school coach. This gave him an example to build from at a young age.
"I was very fortunate to have an example of what leadership looks like at a very young age, at what communication looks like, at what collaboration really looks like and how important the relationships truly are on any team," Coen said. "Whether it's a classroom of students as a team, whether it's a football team at every level, how important the true 'team' word is.”
That connection with his father continues today with Coen's time coaching the Jaguars.
In a clip shared on social media, Coen talked about shunning social media and putting his attention on himself, his family, and his team.
"I remember sitting on my couch and I was scrolling. I thought to myself, I'm like, what am I doing? Let's be honest, right? When your name is out there and it's all good stuff, that feels good. And when it's not good, it hurts," he said, adding, "Wait, so I'm going to let somebody else's words in the metaverse impact and affect my life, my work, my joy. It's not happening. I got off all social media, put my head down and work my tail off. I want to pour into people. I want to pour into my family. I want to pour into what I'm passionate about, which is this work that I'm doing here."
Judging by the improvements in the Jaguars' NFLPA report card, Coen has done a good job fostering the team environment and winning culture he set out to create. And part of that is undoubtedly the rebirth of the Jaguars into a gritty, resilient team that takes negative perspectives or league disrespect and turns it into fuel.
"Who grows from, hey man, you're doing awesome, it's great, no problems, we're good?" Coen asked. "We don't get better from that and that's not what we're trying to do, right. We want to see our players ultimately trying to win a world championship," he continued, adding, "Hard moments, hard times is when we grow."
The team culture he ultimately built is what he calls CLEATS, which stands for commitment, love, energy, authenticity, toughness and being situationally smart.
"That's really the that's what you want the people to be," he said. "And you want to also portray and live. That's the culture that you live. That's every day."
This article originally appeared on Jaguars Wire: Jaguars HC Liam Coen discusses culture-building philosophy
Continue reading...
Under Coen's leadership, quarterback Trevor Lawrence finally unleashed his full potential, and ended the season with an eight-game winning streak. In a new interview with the Jon Gordon Podcast, he explained what helped him build a winning culture in Jacksonville.
He first mentioned growing up in a family of football coaches; his grandfather coached, and his father was a Division III head football coach and high school coach. This gave him an example to build from at a young age.
"I was very fortunate to have an example of what leadership looks like at a very young age, at what communication looks like, at what collaboration really looks like and how important the relationships truly are on any team," Coen said. "Whether it's a classroom of students as a team, whether it's a football team at every level, how important the true 'team' word is.”
That connection with his father continues today with Coen's time coaching the Jaguars.
My dad has a locker here in our offices, in our facility. He comes almost every day to practice and will sometimes sit in and listen to some of the film sessions. He doesn't get involved, but he's just, he loves it. I mean, it's our connection. I grew up on his sidelines and his locker rooms and his meeting rooms. And now we've got an opportunity to do it on the other side, right? And so much of the values and foundation of teaching and coaching comes from him. And so when it comes to toughness, mental and physical toughness, grit, integrity, the things that we're trying to ultimately teach these guys and this generation comes from my dad. And so a lot of, shoot, my post-game celebration with our team comes from my dad. And so many of the things that I find myself saying to our players currently are things that at some point along the line, he either said to me personally or to the teams that he was coaching.
In a clip shared on social media, Coen talked about shunning social media and putting his attention on himself, his family, and his team.
"I remember sitting on my couch and I was scrolling. I thought to myself, I'm like, what am I doing? Let's be honest, right? When your name is out there and it's all good stuff, that feels good. And when it's not good, it hurts," he said, adding, "Wait, so I'm going to let somebody else's words in the metaverse impact and affect my life, my work, my joy. It's not happening. I got off all social media, put my head down and work my tail off. I want to pour into people. I want to pour into my family. I want to pour into what I'm passionate about, which is this work that I'm doing here."
“Put my head down and work my tail off.”
Coach Coen on pouring into his players, family, and passions.
(via @JonGordon11)pic.twitter.com/TVMkqZf5m3
— Jacksonville Jaguars (@Jaguars) March 11, 2026
Judging by the improvements in the Jaguars' NFLPA report card, Coen has done a good job fostering the team environment and winning culture he set out to create. And part of that is undoubtedly the rebirth of the Jaguars into a gritty, resilient team that takes negative perspectives or league disrespect and turns it into fuel.
"Who grows from, hey man, you're doing awesome, it's great, no problems, we're good?" Coen asked. "We don't get better from that and that's not what we're trying to do, right. We want to see our players ultimately trying to win a world championship," he continued, adding, "Hard moments, hard times is when we grow."
The team culture he ultimately built is what he calls CLEATS, which stands for commitment, love, energy, authenticity, toughness and being situationally smart.
"That's really the that's what you want the people to be," he said. "And you want to also portray and live. That's the culture that you live. That's every day."
This article originally appeared on Jaguars Wire: Jaguars HC Liam Coen discusses culture-building philosophy
Continue reading...