Actually some new info on Cards site - been awhile since I checked it,
http://www.azcardinals.com/team/staff/william-bidwill/adf791dc-0d70-44d2-88e2-8eb2903b6437
Named a Cardinals vice president during his undergraduate days at Georgetown University, Bill Bidwill returned to Chicago from the Navy in 1956 to begin assisting family interests that included football. When the Cardinals moved to St. Louis in 1960, Bidwill returned to the organization on a full-time basis.
Bidwill continues to have a regular presence at the Cardinals training facility and is a popular fixture at team events, charity functions and football activities. An active supporter of various civic and charitable organizations and endeavors, Bidwill directed the formation of Cardinals Charities, the team’s organization dedicated to supporting worthy Arizona causes, shortly after the Cardinals arrived in the state.
While he is well-known for his understated nature and a preference for staying out of the spotlight, Bidwill has been unable to avoid accolades in recent years for his contributions and accomplishments as Cardinals owner.
At the 2010 annual NFL Combine in Indianapolis, Bidwill was honored with the Paul “Tank” Younger Award from the Fritz Pollard Alliance, whose purpose is to promote diversity and equality of job opportunity in the NFL. The Paul “Tank” Younger Award has been presented annually since ’03 for extraordinary contributions towards NFL diversity and previous winners include Tony Dungy, Dan Rooney and Bill Walsh. “When you look back over the years, Mr. Bidwill has a long history of hiring minorities to administrative and authoritative positions,” said FPA chairman John Wooten. “He has really helped level the playing field and that is what this award is all about.”
Also in February of 2010, Bidwill was inducted into the Sports Faith Hall of Fame in Lake Forest, IL. “(He) was honored as a long-time contributor to the NFL and for his contributions to charity, which he has conducted in a very quiet, very generous manner,” said Patrick McCaskey, chairman of the group’s advisory board and grandson of Chicago Bears legendary head coach George Halas. Bidwill joined Brian Piccolo, the former Bears running back, Tom Monaghan, founder of Domino’s Pizza and former owner of the Detroit Tigers, and John Gagliardi, head coach at St. John’s (MN) University and college football’s all-time wins leader.
At its December 2010 commencement exercises at Northern Arizona University, Bidwill was awarded an honorary doctor of humane letters degree for “his contributions to the university, his community and his profession.”