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IndyCar and the Indianapolis Motor Speedway have scored another official partnership with Sam's Club.
IndyCar and Indianapolis Motor Speedway Photo
Momentum in the NTT IndyCar Series appears to be growing on the sponsorship front. On Monday, May 4, Sam’s Club, a leading membership retail club, was announced as an official partner for IndyCar and the Indianapolis Motor Speedway.
Sam’s Club becomes the Official Sponsor and Official and Exclusive Warehouse Club Retail Store of the NTT IndyCar Series, Indianapolis Motor Speedway and the Indianapolis 500 presented by Gainbridge.
Sam’s Club also will be the entitlement sponsor of the Indy 500 Fan Midway. The Sam’s Club Fan Midway will feature a premium retail environment with interactive elements and giveaways for fans. Sam’s Club will also serve as the primary sponsor for the No. 27 Sam’s Club Honda driven by Kyle Kirkwood for the Month of May and beyond. That was announced by Andretti Global on April 23.
Both Sam’s Club and IndyCar believe expanding its presence in the high-energy world of IndyCar racing is a natural fit for Sam’s Club, “as it is pioneering the future of retail by creating seamless, connected experiences, whether in the club or online.”
This sponsorship arrangement also underscores the mission of Sam’s Club’s Member Access Platform (MAP).
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IndyCar and Indianapolis Motor Speedway president Doug Boles speaks during an unveiling ceremony for 2025 Indy 500 winner Alex Palou's face added to the Borg Warner Trophy on November 19, 2025. (Photo by Brian Spurlock/Icon Sportswire via Getty Images)
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“Sam’s Club’s continued involvement with the NTT IndyCar Series, including their expanded presence with IMS and the Indy 500, is an exciting opportunity for our fans,” IndyCar and IMS President J. Douglas Boles said. “Sam’s Club is all about engaging with fans in meaningful ways, and there’s no better platform than IndyCar.”
Why The Sam’s Club Partnership Works For IndyCar
According to IndyCar, Sam’s Club MAP is redefining retail media by connecting brands with both members and non-members through integrated experiences. By connecting physical, digital and media touchpoints, MAP creates unified moments that audiences can see, hear and engage with, while delivering measurable results for brands.
Sam’s Club MAP is bringing the club into communities, showing up in culturally relevant moments to connect with both current and prospective members. Building on last year’s success, Sam’s Club is scaling its experiential platform, expanding Race to the Club to more locations while extending into additional cultural moments across sports, seasonal and community-driven events.
Sam’s Club, a division of Walmart Inc., is a membership club that is pioneering the future of retail experience, providing exclusive access to value, convenience and modern omnichannel shopping options to millions of members in more than 600 clubs across the U.S. and Puerto Rico.
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Consumers prepare to leave a Sam's Club store on electric scooters after shopping on April 26, 2026, in Shenzhen, Guangdong Province, China. Sam's Club is a U.S.-based membership-only warehouse retail chain operated by Walmart, expanding its presence in China's consumer market. (Photo by Cheng Xin/Getty Images)
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The next event for the NTT IndyCar Series is the Sonsio Grand Prix on the road course at IMS. Live coverage begins at 4:30 p.m. ET Saturday, May 9 on FOX, FOX One and the FOX Sports app. Live coverage of the 110th Running of the Indianapolis 500 presented by Gainbridge will begin at 10 a.m. ET Sunday, May 24 on FOX, FOX Deportes, FOX One and the FOX Sports app.
This article was originally published on Forbes.com
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