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Imagine this: your best friend calls you to share some exciting news. He scored tickets for both of you to attend the Green Bay Packers home game against the Chicago Bears.
That’s right — two prime tickets located between the 40-yard line on the Packers' side, where you'll witness this intense rivalry unfold at the historic Little Caesars Field.
Did you catch that?
Lambeau Field, home of the four-time Super Bowl champion Green Bay Packers, is historic and holds the title of the oldest continuously operating NFL stadium. It is also the only stadium in the league named after a person — Curly Lambeau — rather than a corporation that bought naming rights for marketing purposes.
Little Caesars does hold naming rights, to an arena that is the home of two pro sports teams in its hometown of Detroit. It isn't being considered for Lambeau, I only used that name to get you prepared for what might be coming.
Packers President and CEO Ed Policy told Ben Fischer of the Sports Business Journal that he is looking for new ways to increase revenue, which could include selling naming rights for Lambeau Field and other team facilities.
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I understand that the NFL is primarily focused on making money. The league is the most profitable in the world, generating over $23 billion in revenue during the 2024 season alone.
Most of this money comes from television deals, partnerships with streaming services like Netflix, corporate sponsorships, and an emphasis on expanding revenue streams. This includes gambling, international games, and a potential 18-game season. And we're to believe the league cared about the players' health? That's hilarious!
That said, I find it hard to imagine the home of the Packers being called anything but Lambeau Field; changing the name would be like selling rights to the “G” on the side of the helmet, right?
Although the Packers rank 139th in the U.S. for market size, they hang with the big boys in sports when it comes to profitability. As of July 2025, the team reported record annual revenue of $719.1 million for the 2024 fiscal year.
The Packers typically rank in the middle to upper-middle tier of NFL teams in terms of revenue, with a valuation of approximately $6.65 billion. This placed them 15th on Forbes' 2025 list of NFL team valuations.
With financial success, why would Policy think about selling naming rights?
Once the Chicago Bears leave Soldier Field for a new domed stadium (either in Arlington Heights in suburban Chicago, or possibly Hammond, Indiana) the Packers will be the only NFL team without naming rights for their stadium.
How much could the Packers net? They could earn $25 million or more per year, based on some of today's top deals.
The Los Angeles Rams and Chargers receive about $30 million each year in naming fees for SoFi Stadium. The Las Vegas Raiders earn between $20 and $25 million for Allegiant Stadium, and the Dallas Cowboys make over $17 million annually for AT&T Stadium.
This suggests that if Lambeau Field were renamed, it could lead to one of the biggest naming-rights deals in NFL history.
Even if the Packers move in this direction, Policy told Fischer, “That's not a threshold we're looking to cross any time soon, but we might be a little more aggressive with some of the other entitlement inventory we just hadn't taken advantage of in the past, including things like training facility entitlements and the Titletown campus."
But that raises the question: do we really want Lambeau Field to be called Visa Financial Services? J.P. Morgan Chase Field? Chick-fil-A Field? How about something more Wisconsin, like Harley-Davidson Stadium or Kwik Trip Field?
The Milwaukee Brewers made this change when they built a new stadium, then switched from Miller Park to American Family Field in 2021. And we got used to the new home of the Milwaukee Bucks as Fiserv Forum, but something about this feels different.
One aspect that makes the Packers the NFL's true "American Team" is their David vs. Goliath approach.
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Unlike teams like the Cowboys, who benefit from billionaire owner Jerry Jones's financial support, the Packers operate as the league's only nonprofit, publicly-owned, franchise.
When they need to raise funds for stadium upgrades or new video boards, they typically hold a public ownership sale, allowing fans to buy a share for $300. For that, you get a nice certificate saying you are an “owner” of the team.
During their sale in 2011, the team sold shares at $250 apiece, attracting 250,000 new shareholders, raising $67.4 million to expand Lambeau Field including a new entrance tower and viewing platform at the north end zone and to add nearly 7,000 seats at the south end zone.
I hope Lambeau Field’s name stays, but I guess everything has its price in life.
I just hope the cost to fans like me won’t mean missing out on watching the Packers beat the Bears at home in Green Bay, Wisconsin, at Little Caesars Field.
Reach James E. Causey at [email protected]; follow him on X @jecausey
This article originally appeared on Milwaukee Journal Sentinel: Dropping Lambeau Field name same as removing G from helmet | Opinion
Continue reading...
That’s right — two prime tickets located between the 40-yard line on the Packers' side, where you'll witness this intense rivalry unfold at the historic Little Caesars Field.
Did you catch that?
Lambeau Field, home of the four-time Super Bowl champion Green Bay Packers, is historic and holds the title of the oldest continuously operating NFL stadium. It is also the only stadium in the league named after a person — Curly Lambeau — rather than a corporation that bought naming rights for marketing purposes.
Little Caesars does hold naming rights, to an arena that is the home of two pro sports teams in its hometown of Detroit. It isn't being considered for Lambeau, I only used that name to get you prepared for what might be coming.
Packers President and CEO Ed Policy told Ben Fischer of the Sports Business Journal that he is looking for new ways to increase revenue, which could include selling naming rights for Lambeau Field and other team facilities.
Letter: I am disappointed that Dan O'Donnell is still on the air
I understand that the NFL is primarily focused on making money. The league is the most profitable in the world, generating over $23 billion in revenue during the 2024 season alone.
Most of this money comes from television deals, partnerships with streaming services like Netflix, corporate sponsorships, and an emphasis on expanding revenue streams. This includes gambling, international games, and a potential 18-game season. And we're to believe the league cared about the players' health? That's hilarious!
That said, I find it hard to imagine the home of the Packers being called anything but Lambeau Field; changing the name would be like selling rights to the “G” on the side of the helmet, right?
Packers could secure millions per year in naming rights
Although the Packers rank 139th in the U.S. for market size, they hang with the big boys in sports when it comes to profitability. As of July 2025, the team reported record annual revenue of $719.1 million for the 2024 fiscal year.
The Packers typically rank in the middle to upper-middle tier of NFL teams in terms of revenue, with a valuation of approximately $6.65 billion. This placed them 15th on Forbes' 2025 list of NFL team valuations.
With financial success, why would Policy think about selling naming rights?
Once the Chicago Bears leave Soldier Field for a new domed stadium (either in Arlington Heights in suburban Chicago, or possibly Hammond, Indiana) the Packers will be the only NFL team without naming rights for their stadium.
How much could the Packers net? They could earn $25 million or more per year, based on some of today's top deals.
The Los Angeles Rams and Chargers receive about $30 million each year in naming fees for SoFi Stadium. The Las Vegas Raiders earn between $20 and $25 million for Allegiant Stadium, and the Dallas Cowboys make over $17 million annually for AT&T Stadium.
This suggests that if Lambeau Field were renamed, it could lead to one of the biggest naming-rights deals in NFL history.
Who would want to attach their corporate name to Lambeau Field?
Even if the Packers move in this direction, Policy told Fischer, “That's not a threshold we're looking to cross any time soon, but we might be a little more aggressive with some of the other entitlement inventory we just hadn't taken advantage of in the past, including things like training facility entitlements and the Titletown campus."
But that raises the question: do we really want Lambeau Field to be called Visa Financial Services? J.P. Morgan Chase Field? Chick-fil-A Field? How about something more Wisconsin, like Harley-Davidson Stadium or Kwik Trip Field?
The Milwaukee Brewers made this change when they built a new stadium, then switched from Miller Park to American Family Field in 2021. And we got used to the new home of the Milwaukee Bucks as Fiserv Forum, but something about this feels different.
One aspect that makes the Packers the NFL's true "American Team" is their David vs. Goliath approach.
Opinion: Gen Z candidate for Congress is progressive Democrats need
Unlike teams like the Cowboys, who benefit from billionaire owner Jerry Jones's financial support, the Packers operate as the league's only nonprofit, publicly-owned, franchise.
When they need to raise funds for stadium upgrades or new video boards, they typically hold a public ownership sale, allowing fans to buy a share for $300. For that, you get a nice certificate saying you are an “owner” of the team.
During their sale in 2011, the team sold shares at $250 apiece, attracting 250,000 new shareholders, raising $67.4 million to expand Lambeau Field including a new entrance tower and viewing platform at the north end zone and to add nearly 7,000 seats at the south end zone.
I hope Lambeau Field’s name stays, but I guess everything has its price in life.
I just hope the cost to fans like me won’t mean missing out on watching the Packers beat the Bears at home in Green Bay, Wisconsin, at Little Caesars Field.
Reach James E. Causey at [email protected]; follow him on X @jecausey
This article originally appeared on Milwaukee Journal Sentinel: Dropping Lambeau Field name same as removing G from helmet | Opinion
Continue reading...
