This is my view.
Kyler's comment was really dumb in a vacuum. It gave off the impression that he didn't study film. From his comment, you could infer a range of film watching, from not at all to not enough. In no way did his comment make it sound like he is a film junkie like a lot of us expect him to be.
And then the Cardinals step in and add a ludicrously dumb addendum. Four hours?!?!? Thats a paltry sum of film watching. It makes it look like Kyler isn't watching any film on a week-to-week basis. I don't believe that to be the case at all. I'd wager, Kyler watches quite a bit of film. So this addendum makes Kyler look like a slacker and it makes the Cardinals look foolish for signing a slacker to the second largest deal in NFL history. Assinine.