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The Denver Broncos are winning on and off the field. In a press release from the Broncos on Wednesday, the team announced that they won the Hashtag Sports Award in the Best Youth Sports Partnership category for their ALL IN. ALL COVERED. Statewide Helmet Distribution Program.
"The award recognizes a partnership that increased the visibility and/or accessibility of youth sports with players, fans and/or new audiences," read the release. "Launched in January of 2025, ALL IN. ALL COVERED. is the single largest philanthropic investment in Broncos history and will provide more than 15,000 Riddell Axiom smart helmets, equipped with InSite Analytics technology, to cover every high school tackle football program in the state. Guided by the Denver Broncos Foundation's vision and executed in partnership with Riddell and the Colorado High School Activities Association (CHSAA), the initiative prioritized educating and inspiring the community around player health and safety."
Broncos ownership and Pro Football Hall of Fame quarterback Peyton Manning were heavily involved in the first year of the helmet rollout, inspecting helmets before delivery to high schools across the state.
The initiative has been a rousing success. "To date, 99% of Colorado high school football teams have enrolled in the program and nearly 4,000 helmets were distributed in year one," the statement read. "Distribution will continue through 2028 with schools receiving 25% of their helmet allotment each year."
Manning helped to narrate a video explaining the program and its importance to high school players across Colorado. You can view the video below.
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This article originally appeared on Broncos Wire: NFL: Broncos win award for donating high school football helmets
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"The award recognizes a partnership that increased the visibility and/or accessibility of youth sports with players, fans and/or new audiences," read the release. "Launched in January of 2025, ALL IN. ALL COVERED. is the single largest philanthropic investment in Broncos history and will provide more than 15,000 Riddell Axiom smart helmets, equipped with InSite Analytics technology, to cover every high school tackle football program in the state. Guided by the Denver Broncos Foundation's vision and executed in partnership with Riddell and the Colorado High School Activities Association (CHSAA), the initiative prioritized educating and inspiring the community around player health and safety."
Broncos ownership and Pro Football Hall of Fame quarterback Peyton Manning were heavily involved in the first year of the helmet rollout, inspecting helmets before delivery to high schools across the state.
The initiative has been a rousing success. "To date, 99% of Colorado high school football teams have enrolled in the program and nearly 4,000 helmets were distributed in year one," the statement read. "Distribution will continue through 2028 with schools receiving 25% of their helmet allotment each year."
Manning helped to narrate a video explaining the program and its importance to high school players across Colorado. You can view the video below.
Growing the game, one helmet at a time.
ALL IN. ALL COVERED. — our unprecedented statewide helmet distribution program — won a 2026 @HashtagSports award for Best Youth Sports partnership!
» https://t.co/zwx4WEnPDPpic.twitter.com/PZ95V1qpoD
— Denver Broncos (@Broncos) June 3, 2026
Social: Follow Broncos Wire on Facebook and Twitter/X! Did you know: These 25 celebrities are Broncos fans.
This article originally appeared on Broncos Wire: NFL: Broncos win award for donating high school football helmets
Continue reading...