Arizona Bowl shuns TV, takes digital plunge with Barstool

[ASFN Admin]

The 7-year-old Arizona Bowl has wrestled with how to stand out on television when there are dozens of postseason college football games flooding the airwaves in late December and early January. The Arizona Bowl recently announced a partnership with Barstool Sports for its Dec. 31 game in Tucson, Arizona. Instead, it'll be streamed on Barstool's multiple platforms like its website, app and social media.

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