“We have a team of people that can produce and create …

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Carter told Semafor that 15 or 20 years ago, James’ primary option for remaining in the public eye would’ve been a career in sports broadcasting. But the evolution of digital media has allowed Carter and James to build up their independent entertainment business. “We have a team of people that can produce and create at a high caliber,” Carter said. “So he is actually going to come to us with what his vision is. How does he want to keep creating content and telling stories that connect with his fans? And how do we build a suite of shows around that? And then the beauty of it is, today, distribution is everywhere. So someone like LeBron’s caliber is a big draw. You can get distribution anywhere and really connect with people and build a show, just us, without anybody else.”

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This article originally appeared on Hoops Hype: “We have a team of people that can produce and create …

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