“Clubs here, they have the keys to the kingdom. They …

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The arms race between EuroLeague and NBA is also a battle for hearts and minds. Though haggling with Real Madrid dragged on until they finally signed their 10-year contract last month, Bueno had a trump card: in his plan, clubs are not working for someone else. “Clubs here, they have the keys to the kingdom. They are running the show, basically,” he says. “They don’t want to be seen as a trophy asset that I need to create my fanbase, but you’re just that – of course not. I don’t think that the NBA is thinking that, but we need to see all of that.”

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This article originally appeared on Hoops Hype: “Clubs here, they have the keys to the kingdom. They …

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