But here too, I think in terms of: 'How does this help AC Milan?' The EuroLeague has existed for 26 years, and most teams are not profitable. It is not sustainable. So
I think European football clubs should collaborate with the NBA and bring NBA basketball to Europe. And that is what I will try to do in Milan," he said. "The goal is to continue elevating the Milan brand, offer opportunities to the fanbase, and continue improving our financial profile. So it is all part of an ecosystem in which everyone should benefit from one another," Cardinale concluded.
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