In reality, most of the revenue the Cardinals earn is revenue that is shared with the rest of the league. This includes official NFL merchandise. I don't think concession revenues are shared, but a few people not buying beers will probably not get Mike B's attention. Empty seats would get his attention for sure, but won't make a huge dent in the pocketbook. Only club/suite ticket revenue stays 100% with the team. And it will probably take a couple of years for dramatic changes in that.
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