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The FIFA World Cup is the world’s biggest soccer event—and it’s also an incredibly expensive marketing platform.
Sponsorships come in different tiers. A partner, the highest level of sponsorship, pays hundreds of millions of dollars in exchange for global rights across all FIFA events. Lower-tier sponsors and supporters still spend millions for the opportunity to advertise for a single tournament, while suppliers provide services rather than direct monetary contributions.
So where do these millions of dollars come from? These are the sponsors writing 9-figure checks and the institutional investors that back them.
The Hisense sponsored FIFA World Cup 2026 VAR LED screen during a June 17 match in Houston.
Robbie Jay Barratt / AMA/Getty Images
This article originally appeared on PitchBook News
Continue reading...
Sponsorships come in different tiers. A partner, the highest level of sponsorship, pays hundreds of millions of dollars in exchange for global rights across all FIFA events. Lower-tier sponsors and supporters still spend millions for the opportunity to advertise for a single tournament, while suppliers provide services rather than direct monetary contributions.
So where do these millions of dollars come from? These are the sponsors writing 9-figure checks and the institutional investors that back them.
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The Hisense sponsored FIFA World Cup 2026 VAR LED screen during a June 17 match in Houston.
Robbie Jay Barratt / AMA/Getty Images
This article originally appeared on PitchBook News
Continue reading...
