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Utica National Insurance Group announced July 29 that it has entered into a "landmark partnership" with the Buffalo Bills, becoming the "official Home, Auto, and Business Insurance partner of the Buffalo Bills."
In a statement, Utica National confirmed the formal collaboration with the NFL franchise represents the "largest corporate sponsorship in the company’s history."
“This partnership brings together two organizations that know what it means to show up — for our communities, our customers, and our fans,” said Kristen Martin, President and CEO of Utica National in a statement. “We’re proud to stand alongside the Buffalo Bills and bring Bills’ energy to everything we do.”
From the Highmark Blue Cross Blue Shield Stadium, the Buffalo Bills 'home field' in Orchard Park, to neighborhoods across the upstate New York region, the partnership aspires to bring to life "high-impact, fan-driven, and community-focused experiences," promised to include game day activations, co-branded community initiatives, and integrated marketing campaigns that connect Buffalo Bills fans and upstate neighbors "in meaningful ways."
“We’re thrilled to welcome Utica National Insurance Group as an Official Partner of the Buffalo Bills,” said Jason Hartlund, Chief Commercial Officer of the Buffalo Bills in the statement. “Their commitment to community and excellence closely aligns with our values, and we look forward to working together to create unique experiences and make a lasting impact for our fans."
Utica National Insurance Group is a nationally recognized group of insurers, providing personal and commercial insurance products and services, with the second-largest errors and omissions business in the United States.
The member companies of Utica National sell their products through more than 2,500 independent insurance agents and employ over 1,300 people countrywide.
The lead insurance company of the group, Utica Mutual Insurance Company, was founded in 1914 and is headquartered in New Hartford, New York.
As the season approaches, Utica National will roll out a series of exciting campaigns and engagements designed to celebrate the partnership, energize Bills fans, and reinforce its commitment to "protecting what matters most."
Both Utica National and the Buffalo Bills share the common belief that "strong communities are built through teamwork, trust, and connection."
This article originally appeared on Observer-Dispatch: Utica National Announces 'landmark partnership' with the Buffalo Bills
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In a statement, Utica National confirmed the formal collaboration with the NFL franchise represents the "largest corporate sponsorship in the company’s history."
“This partnership brings together two organizations that know what it means to show up — for our communities, our customers, and our fans,” said Kristen Martin, President and CEO of Utica National in a statement. “We’re proud to stand alongside the Buffalo Bills and bring Bills’ energy to everything we do.”
From the Highmark Blue Cross Blue Shield Stadium, the Buffalo Bills 'home field' in Orchard Park, to neighborhoods across the upstate New York region, the partnership aspires to bring to life "high-impact, fan-driven, and community-focused experiences," promised to include game day activations, co-branded community initiatives, and integrated marketing campaigns that connect Buffalo Bills fans and upstate neighbors "in meaningful ways."
“We’re thrilled to welcome Utica National Insurance Group as an Official Partner of the Buffalo Bills,” said Jason Hartlund, Chief Commercial Officer of the Buffalo Bills in the statement. “Their commitment to community and excellence closely aligns with our values, and we look forward to working together to create unique experiences and make a lasting impact for our fans."
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About Utica National
Utica National Insurance Group is a nationally recognized group of insurers, providing personal and commercial insurance products and services, with the second-largest errors and omissions business in the United States.
The member companies of Utica National sell their products through more than 2,500 independent insurance agents and employ over 1,300 people countrywide.
The lead insurance company of the group, Utica Mutual Insurance Company, was founded in 1914 and is headquartered in New Hartford, New York.
Buffalo Bills, Utica National share foundation of shared belief, intent
As the season approaches, Utica National will roll out a series of exciting campaigns and engagements designed to celebrate the partnership, energize Bills fans, and reinforce its commitment to "protecting what matters most."
Both Utica National and the Buffalo Bills share the common belief that "strong communities are built through teamwork, trust, and connection."
This article originally appeared on Observer-Dispatch: Utica National Announces 'landmark partnership' with the Buffalo Bills
Continue reading...
