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I think it’s pretty simple at the end of the day. The average American sports fan or athlete only cares about the World Cup every four years. To be a World Cup winner, football has to be your entire life, everyday. Even then look at Brazil and Germany. Hell look at Belgium. It’s hard to win a World Cup. Soccer in the USA has to be as accessible as basketball and American football. But even those sports cater to the wealthy, but they are accessible to everyone. it’s similar in Europe, but they have decades upon decades of precedent and development that we don’t have here. I look at high school and college football in Texas. It’s a religion and people care about it more than they care about the NFL. That is how football is in England. Every town and village has a football team and the care.
A big part IMO is the money. To be in travel ball year round where the top US players typically develop, you need money. NBA, NFL, most of the top prospects come from less money not more. The world powers in Futbol the kids grow up playing soccer and only get organized as they get older and are identified as prospects. The kids who wind up being Mbappe in oher countries they don't end up in soccer in the US they end up playing football or basketball.
Yesterday Chris Sullivan posted something on FB that brought back memories it was a 7th gade interview he did at Hyde Junior High whee his football coach said the big question for Chris will be picking a sport, he's at his age elite in football, basketball, soccer and baseball, at some point he'll have to pick one. He eventually picked soccer and wound up playing for the US MNT bu he's an outlier most of them then and now don't pick soccer
Our nieces all grew up playing soccer, the youngesst went all in the elite travel roster, Junior Olympic developmental squad etc. To do that she had to quit gynmastics because her paents didn't have the time or the money for her to do both. One of the leagues she played in the people who ran it got arrested for stealing tens of thousands of dollars, they all made 6 figures which in Sacramento is unusual. Much of the US soccer machine isn't about soccer it's about making money for the people in charge, the US has to fix that so the best athletes can afford to do what Chris Sullivan did and choose soccer.