The National Basketball Association is launching a new …

[ASFN Admin]

The National Basketball Association is launching a new “signature audio identity” that will serve as a connective tissue between the league’s media and social coverage and in-arena experiences, using a new NBA Finals promo scored by Succession composer Nicholas Britell and Nas, who is also providing the voiceover, to introduce the sound.

The Hollywood Reporter

This article originally appeared on Hoops Hype: The National Basketball Association is launching a new …

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