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SPIRE Academy (Ohio) is set to announce a landmark $6 million sponsorship with Vensure HR on Thursday that will see its boys basketball team sport a commercial patch on their jerseys.
According to Sportico, Vensure will pay SPIRE $6 million across five years, with $500,000 coming this year. In addition to having a jersey patch, Vensure will also lend its name as the presenting sponsor of the SPIRE Performance Research Institute.
It’s a first-of-its-kind deal at the high school level and comes not long after the NCAA Division I Cabinet voted to approve jersey patch sponsorships in college sports. That legislation isn’t due to take effect until Aug. 1, however.
Under the new legislation, schools will be able to place up to two additional commercial logos on uniforms and one additional logo on equipment during both the preseason and postseason. They can also add another logo on uniforms and apparel during conference championships.
Patches are limited to a maximum of 4 square inches per logo, according to the NCAA. The legislation is in effect for non-NCAA championship competition.
“College sports are in an exciting new era of increased financial benefits for student-athletes, and the Cabinet’s vote today reflects the ongoing commitment of Division I members to drive additional revenues and fully fund those benefits,” said Josh Whitman, Illinois athletics director and D-I Cabinet chair, in a statement.
“This also continues the NCAA’s efforts to expand flexibility in areas of NCAA rules, thereby allowing schools and conferences to set standards that reflect their values and serve their unique needs. This important policy change is another step forward in advancing that philosophy and providing members with increased flexibility.”
On3’s Nick Schultz contributed to this story.
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