Regarding the NBA Europe project, Garbajosa confessed …

[ASFN Admin]

Regarding the NBA Europe project, Garbajosa confessed that basketball has a "great challenge which is the commercialization of television rights, sponsorships... There are very important clubs that have to make extremely large investments to compete at the highest level and then the returns they get are not up to par." The FIBA president explained how the NBA wants to contribute to changing that model, saying, "If basketball in Europe has a problem, we can contribute something in the commercialization of sports rights . They have decided that a boost to the economic rights of basketball in Europe will have a positive impact on the general good."

elespanol.com

This article originally appeared on Hoops Hype: Regarding the NBA Europe project, Garbajosa confessed …

Continue reading...