Regarding the business model of this competition, the …

[ASFN Admin]

Regarding the business model of this competition, the executive highlighted "the credibility that the NBA has" because "they guarantee the ability to generate a business that has not been seen in Europe until now." That's why they're looking to combine "the sporting passion found in European arenas with commercialization." Garbajosa acknowledged that one of the challenges is diversification. Always keeping the fan in mind, they want to give them "a finished product that is understandable, easy, and entertaining. We believe that one plus one will equal three."

elespanol.com

This article originally appeared on Hoops Hype: Regarding the business model of this competition, the …

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