NBCUniversal averaged a combined 4.9 million viewers …

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NBCUniversal averaged a combined 4.9 million viewers across Nielsen and Adobe Analytics for its six NBA playoff games through Tuesday, up 38% from last year’s equivalent windows, and lifting the overall NBA playoff viewership average to 4.4 million across NBCU, ESPN/ABC and Prime Video — up 9% from last year on ESPN/ABC and TNT, up 17% from last year including games on NBA TV, and officially the highest average through the first 12 games of the playoffs since 1993.

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This article originally appeared on Hoops Hype: NBCUniversal averaged a combined 4.9 million viewers …

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